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JOB DESCRIPTION AND POSITION REQUIREMENTS:

The Pennsylvania State University is seeking a Communications Director, Four Diamonds to manage the Four Diamonds brand and communications, in order to raise awareness, grow support for multi-million-dollar fundraising programs and tell the compelling story of how those funds are used to improve and transform health at Penn State Health Children’s Hospital. The successful candidate will be a dynamic strategic thinker who can effectively communicate Four Diamonds’ mission, be team-focused and thrive on growth and change.

Specifically, the Communications Director will:

• Establish and oversee strategic multi-year communications and marketing plan to support the overall strategic growth goals of Four Diamonds.
• Oversee the delivery of the Four Diamonds brand to internal and external audiences, reaching various target audiences and delivering consistent brand messaging.
• Lead cross-functional teams to create and maintain audience-driven print and electronic marketing strategy and tactics encompassing donor communication, multi-media/print collateral, website management, search engine marketing, online sponsorship, marketing landing pages, and other strategic print/electronic initiatives and new media tactics. 
• Proactively oversee the creation and implementation of data-driven marketing strategy and manage the planning and oversight of print and online marketing to include speeches, talking points, presentations, targeted email outreach, videos, social media (organic and paid content), print and digital advertising, one-sheeters, website(s), apps and blog content.
• Manage the relationship of the public relations agency of record for Four Diamonds and Penn State THON, and coordinate media relations and the development of materials for local, regional and national media outlets.
• Build annual marketing and communications budget and monitor budget expenditure
• Work with Penn State Health’s Marketing Office, Penn State University Strategic Communications, Penn State Health Children’s Hospital and Penn State College of Medicine on integrated marketing, cause marketing, and media relations efforts to raise awareness of Four Diamonds and childhood cancer.
• Manage relationships with marketing vendors, University partners and members of Four Diamonds’ care team to tell the story of Four Diamonds’ mission and impact.
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