Director, B2B Content Marketing

iHeartMedia

                                                                             

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The audio revolution is here – and iHeart is leading it!  iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.  In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;

• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

• iHeartRadio is the #1 streaming radio digital service in America;

• Our social media footprint is 7 times larger than the next largest audio service; and

• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

                                                                             

What We Need:

iHeartMedia is the leading media and entertainment company and the largest podcast publisher, creating the biggest cultural events and conversations in the nation for fans and advertisers. As Director, B2B Content Marketing, you’ll lead iHeartMedia content marketing reaching HoldCos, independent agencies and brands. The B2B Marketing Team at iHeartMedia sits at the center of the organization, collaborating with multiple teams to build messaging, materials and campaigns that elevate the iHeartMedia brand and drive results. Responsible for planning and execution of multi-channel marketing efforts, this role is a terrific opportunity to launch and manage high profile B2B content initiatives at iHeartMedia.

                                                                             

What You'll Do:

• Lead multi-channel content strategy and execution, achieving growth targets for awareness, lead gen and pipeline growth.
• Create scaled educational content for iHeartMedia and our products and services.
• Collaborate with Consumer Insights and Product SMEs across the organization to develop campaigns and content.
• Activate the B2B content flywheel to reach new clients, current advertisers, and deliver relevant, high-value content at the right moment in the customer journey.
• Create content for every B2B touchpoint: email, site, events, social.
•  Manage B2B Social Media Manager, successfully executing against platform-specific content strategy and voice.
• Author and lead full spectrum of B2B content, from thought leadership to how-to articles, panel session descriptions to em