Senior Specialist, Marketing and Campaign Operations

<p>BE PART OF BUILDING THE FUTURE.</p> <p>What do NASA and emerging space companies have in common with COVID vaccine R&amp;D teams or with Roblox and the Metaverse? </p> <p>The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. <a href="https://www.purestorage.com/content/dam/purestorage/pdf/PureStorage_FactSheet.pdf.">With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions</a>. </p> <p>Pure is blazing trails and setting records:</p> <ul> <li>For eight straight years, Gartner has named Pure a leader in the Magic Quadrant </li> <li>Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally</li> <li>Industry analysts and press <a href="https://www.purestorage.com/company/newsroom/awards.html">applaud Pure’s leadership</a> across these dimensions</li> <li>And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go</li> </ul> <p>If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.</p><p>The Marketing Campaign Operations Specialist will help Pure blaze a constantly improving trail of operational excellence. One that is powered by leading products such as Marketo and SFDC, supported by various tools like Knak and Litmus for email, Zendesk for ticketing, and Workato to drive automation.</p> <p>This role will report into the Senior Marketing Campaign Operations Manager and will support the marketing team’s email campaign requests EMEA. </p> <p><strong>In This Role You Will:</strong></p> <ul> <li>Building Marketo list logic</li> <li>Basic HTML experience with email templates</li> <li>Audience segmentation and targeted list builds</li> <li>Review overall email performance, inclusive of targeted audience lists, and make recommendations for improvement </li> <li>Create and QA emails in Knak for marketing requestors</li> <li>Create advanced email marketing nurture programs</li> <li>A/B Testing - Run experiments to maximize delivery and conversions.</li> <li>Build email campaigns and targeted audiences in Marketo (e.g., landing pages, templates, forms, workflows, list building, etc.)</li> <li>Execute promotional and operational smart campaigns </li> <li>Support the marketing team’s requests with creating and tracking programs in SFDC and Marketo. </li> <li>Provide and document new ideas around processes and operating procedures, as well as enforce governance with marketing requestors.</li> <li>Troubleshoot and QA campaigns, automation, and other key marketing ops functions</li> </ul> <p><strong>What You’ll Need To Bring To This Role</strong></p> <ul> <li>5-7 years of experience in Marketing Operations. B2B experience in the technology industry or similar </li> <li>Proven ability to manage expectations, opinions, and feedback from multiple stakeholders and on various projects simultaneously</li> <li>Experience with Marketo preferred, or similar email automation platforms (ie: Eloqua, etc)</li> <li>Experience with SFDC or similar CRM tool</li> <li>Customer-focused approach</li> <li>Strong communication skills</li> <li>Basic HTML knowledge</li> <li>A team-player with a motivated mindset, willing to learn new skills and focused on growth</li> </ul><p><strong>BE YOU—CORPORATE CLONES NEED NOT APPLY.</strong></p> <p>Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.</p> <p>Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.</p> <p>And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.</p> <p><strong>PURE IS COMMITTED TO EQUALITY.</strong></p> <p>Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.</p> <p>Pure is proud to be an equal opportunity and affirmative action emplo