YOUR OPPORTUNITY

As Field Sales Manager Off Trade, you will lead and develop a team of 10 Account Managers responsible for executing the commercial strategy in Belgium’s Off Trade channel (supermarkets, convenience, and drink centres).

You will drive distribution, visibility and promotional excellence, ensuring our brands are the most loved and visible on the shelves.

You empower your teams to bring our brands to life, by building brilliant and strategic partnerships and relationships with customers. And you ensure the performance and growth of Bacardi’s brands through searching business opportunities, driving distribution and connecting with our customers.

ABOUT YOU

As Field Sales Manager Off Trade you will play a strategic leadership role within our commercial organization. You will be the driving force behind the execution of our Off Trade sales strategy, leading the Field team to bring our premium brands to life at the point of sale.

This is a role for a natural leader who thrives on ownership, impact, and team development — and who is ready to make a lasting mark on the market.

RESPONSIBILITIES

Leadership & Team Management

• Coach, motivate, and develop a high-performing team of Account Managers.
• Set clear objectives, KPIs, and development plans. Conduct regular field visits and performance reviews.
• Foster a winning team culture in line with Bacardi’s values.

Off-Trade Executional Excellence

• Ensure perfect execution of national and tailor made promotional plans.
• Drive distribution, visibility, and share of shelf in line with brand objectives.
• Work closely with Key Account Managers to ensure field alignment with account-level agreements.

Commercial Planning & Reporting

• Contribute to annual business planning with input on field execution priorities.
• Monitor performance against targets and proactively adjust plans where necessary.
• Deliver insights and feedback from the field to inform strategic decision-making.

Stakeholder Collaboration

• Work cross-functionally with Marketing, Trade Marketing to ensure optimal alignment and execution.
• Maintain strong relationships with key retail stakeholders at regional level.

SKILLS

• Minimum 3 years' experience in field sales or commercial roles, preferably within FMCG or spirits industry.
• Proven leadership experience in coaching, managing, developing and mentoring teams.
• Demonstrable track record of developing and implementing sales plans, delivering commercial priorities
• Well-developed communication / presentation skills and strong networking & interpersonal skills.

• Fluent proficiency in Dutch, French and English, both written and spoken.

PERSONAL QUALITIES

• You enjoy leading, engaging and motivating a team
• You are Pro-active, Goal-oriented and Passionate about delivering sustainable results and constantly seek to improve.
• You have the customer at the heart. You easily build and maintain great relationships with key stakeholders.
• You demonstrate Resilience and can help build this in others, through nurturing a strong ‘family’ culture
• You demonstrate entrepreneurial thinking and are fearless in looking for new ways to achieve better results.

• You Live passionately Work fearlessly. Enjoy responsibly.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of resu