Senior Product Information Specialist

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.  Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.  

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Senior Product Information Specialist do at Hogarth?

The Senior Product Information Specialist acts as a critical verifier of relevant vehicle facts, product accuracy, and general product compliance for all agency communications for their assigned vehicles. This role reviews and provides direction on all images, claims, functionality, and messaging in each communication. The Senior Product Information Specialist also ensures that critical product information is proactively provided in advance for these communications, including digital, brand, paid and earned media opportunities. 

They review all agency communications for assigned vehicles, emphasis is put on applied product information skills for content creation within the digital space – including model year PDM updates, MYCO site updates, Color and Trim projects, the maintenance of associated product grids and specifications, and securing samples and reference to provide visual direction to teams on any corrections or updates needed.

In addition, they also ensure that vehicle claims, material samples, and associated carryover items are updated, filed and accessible to a wide agency and client team throughout the lifecycle of the products they are assigned. 

Responsibilities

• Investigate, retain, and apply robust vehicle knowledge for client and agency use. Ensure all communications associated with assigned vehicles are reviewed and commented upon accurately and within deadlines
• Mentor other team members appropriately
• Provide updates of carryover vehicles – including What’s New documents, claim updates and re-substantiation, PDM or other asset updates, Color and Trim changes and updates, and other related tasks associated with carryover vehicles
• Actively engage and understand all agency workflows so work can be commented upon and otherwise reviewed for product accuracy on time with proper project resolution. Emphasis on MYCO assignments, Build and Price reviews and Model/Options/Specs creation and verification
• Active preparation and participation in product-related client deliverables, including Owner Site, Color and Trim, and sample and reference materials needed for CG updates and validation
• Provide critical feedback to Product Information Supervisor for departmental improvements and progress
• Ensure accurate depictions of cross-brand technologies like Ford Pass, SYNC, and other technologies/connected services are compliant within your vehicles
• Understanding of Specialist role in partnership with OGC/Legal Compliance teams to ensure communications are compliant and properly substantiated
• Help agency team members and the client understand critical product information and its relationship within effective advertising. Mento