Digital Marketing Manager, Global Strategic Marketing (GSM)

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Engagement

Job Category:

Professional

All Job Posting Locations:

Irvine, California, United States of America

Job Description:

Johnson & Johnson MedTech is hiring a Digital Marketing Manager, Global Strategic Marketing (GSM) for its Aesthetic and Reconstruction Business, based in Irvine, CA.

About MedTech

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Position Overview:

At Johnson & Johnson MedTech, we are redefining possibilities in breast aesthetics by delivering a comprehensive portfolio of science-based, evidence-backed solutions designed to help women maintain, enhance, and restore their confidence, self-esteem, and quality of life.

We are seeking a commercially driven and digitally fluent Digital Marketing Manager to work across all aspects of Social/Digital global initiatives and contribute to marketing and sales enablement efforts for our B2B simulation software platform. This role combines strategic marketing execution with hands-on sales support, driving demand generation through digital channels while empowering our sales teams to drive success.

The successful candidate will implement our go-to-market strategy, evolve messaging and marketing materials, and strengthen analytical reporting to measure success across engagement, adoption, and sales. This is a global role responsible for driving adoption and integration of the software across regions. The position will collaborate with regional teams to align go-to-market strategies, adapt messaging and materials for local needs, and ensure compliance and regulatory readiness worldwide.

In addition, the role will aid digital platforms and channels to maintain brand consistency, support broader campaign and content initiatives, and strengthen marketing automation. Staying at the forefront of digital trends, B2B and B2C marketing innovations, and competitor activity will be key to continuously optimizing engagement and performance across markets.

This position requires a data-driven marketer who can translate complex software features into clear, compelling, and motivating content, a strategic thinker who thrives at the intersection of marketing, technology, and commercial execution. The candidate will be a digital all-rounder, who brings creativity, analytical rigor, and a collaborative mentality to help accelerate the growth of our digital product portfolio.

  

General Digital Marketing Responsibilities

• Manage digital platforms and channels, ensuring brand consistency and engagement.
• Support broader digital campaigns, content initiatives, and marketing automation efforts.
• Stay current on digital trends, B2B and B2C marketing innovations, and competitive activity.

 

Marketing Strategy & Execution

• Develop, implement, and optimize multi-channel marketing strategies to drive awareness, adoption, and sales of our B2B software.
• Refine product positioning, messaging, and sales materials to clearly communicate the value proposition across customer segments.
• Collaborate with internal teams and external partners to deliver high-impact digital campaigns (paid, social, email, SEO, content, events).
• Oversee campaign budgets, timelines, and performance to ensure efficient delivery and measurable ROI.

Sales Enablement & Customer Engagement

• Partner closely with sales representatives to nurture leads, support calls and face-to-face meetings, and close deals through compelling storytelling and tailored materials.
• Create sales enablement tools, presentations, and demos that empower the sales team and enhance customer understanding.
• Participate in