Senior Manager - Non-Personal Promotion - Omnichannel Engagement

About the Department 

At Novo Nordisk, our Finance and Operations team is the engine that elevates holistic commercialization of our products. The Finance and Operations team works closely with the business across the organization to guide enterprise wide resource allocations, investment choices, drive core operations and develop insights to drive growth and operational excellence across the value chain while innovating for future capabilities. We regulate accounting, uphold workplace safety, manage our supply chain and sampling, support technology, provide commercial operations, insights & analytics, maintain our facilities and assure the integrity and completeness of all business transactions. At Novo Nordisk, you will have the opportunity to build a life-changing career in a global business environment. We encourage our employees to make the most of their talent. And we reward hard work and dedication with the opportunity for continuous learning and personal development. Are you ready to realize your potential?

 

The Position

Accountable to develop and implement Healthcare Professional Relationship Marketing initiatives to achieve key brand & company objectives. Responsible to develop and coordinate Center of Excellence (COE) area strategies and tactics based on brand/portfolio strategy. Ensures initiatives are aligned to key managed markets and brand strategies by proactively communicating with Brand team prior to implementation. Acts as the expert and strategist for designated customer segment, ensuring brand/portfolio alignment. Partners with Brand teams to identify key metrics and evaluates ROI/impact of programs; collaborates with brand teams in making course corrections if needed. Acts as the leader and point person for tactical execution within designated segment - drives the brand materials.

 

Relationships

Reports to Director Non-Personal Promotion in Omnichannel Marketing. Interacts with all Brand Marketing functions, working in close collaboration with Brand Leads. Other internal relationships include Media, Medical, Managed Markets, Corporate Communications and Public Affairs, Regulatory, Sales, and Legal. Will also interact with NNA/S on International eBusiness Projects and outside organizations as required.

 

Essential Functions

• Customer Database Management - Healthcare Professional Database:
  • Maintain integration of all existing customer data form various touch points into the centralized prescriber promotional database
  • Manage relationships with external vendors to ensure that data is received in appropriate format and loaded into database
  • Provide direction on strategy development for maximizing the use of and return to Novo Nordisk for customer data for all programs implemented across brand teams
  • Work with fulfillment vendors or agencies of record to implement new programs.
• Healthcare Professional Relationship Marketing Program Development, Implementation, Promotion and Monitoring:
  • Assure compliance with Novo Nordisk Inc. (NNI) Corporate Visual Identity standards
  • Develop in depth knowledge of relevant HCP customers including demographic profile, channel & content preferences as basis for relationship marketing program development & execution
  • Develop integrated, multi-channel communications strategies and tactics to drive healthcare professionals to NNI customer touchpoints, both on-line and off-line
  • Ensure brand/portfolio alignment with customer segments (Payors, Patient Marketing, KOL & Speakers)
  • Identify appropriate measurements & ROI, and develop comprehensive reporting to evaluate effectiveness of on line marketing campaigns with regard to format, placement and creative employed for each campaign
  • Identify opportunities to coordinate programs across multiple brands/portfolio to ensure scalability, cost savings and alignment
  • Lead and/or participate in key diabetes governance teams as well as supports key projects within BioPharm.
  • Lead the development and implementation of all NNI healthcare professional portals and external internet sites with ongoing content management functions for all NNI internet sites
  • Manage PRB review of NNI internet site
  • Manage project vendor partners, budgets, schedules, testing and quality components
  • Participates on Extended Brand Teams (EBTs) - provides COE expertise on strategies/tactics related to relevant customer segment(s)
  • Proactively communicate with Brand team to ensure message alignment and tactical sign off prior to implementation

• Healthcare Professional Website Management:
  • Document all web development and content publishing processes in an SOP and ensure compliance
  • Manage quality control of all NNI healthcare professional websites assuring