Media Campaign Associate

Media Campaign Associate

Description -

SPONSORSHIP: HP occasionally offers work authorization sponsorship for critical need roles. However, this opportunity currently does not offer work authorization sponsorship and HP will not provide any assistance or sign documentation in support of immigration sponsorship including Optional Practical Training (OPT). 

 

Candidates who identify with a group that is historically underrepresented in the technology sector including by not limited to, African American, Latino, Native American, individuals with disabilities and Veterans are encouraged to apply. 

 

About Us 

Innovation is in HP’s DNA. From our origins in a Palo Alto garage in 1939, to our current position as one of the world’s leading technology companies, HP has grown to become a leader in technology and corporate culture, inspiring innovators, and entrepreneurs around the globe.  

 

HP brings together a portfolio that spans printing, personal computing, software and services to serve more than 1 billion customers in over 170 countries. We are committed to fostering a diverse and inclusive workplace that attracts exceptional talent and to supporting our employees to succeed at all levels. We dream in over 35 languages and share one mission: to engineer experiences that amaze.  

 

The Program: 

Our future success depends on the innovation and fresh ideas you bring to HP, Inc. We are hiring students and new graduates with a diverse set of skills and experiences to join us, across the different organizations that make us HP, Inc. Our new grad program is intended to help you learn and grow at HP, give you an opportunity to make an impact, and work with leading edge technology.  At HP, you’ll use advanced tools and technology to tackle complex challenges that make a real impact on people’s lives. 

 

 

The Role:  

The Paid Media Associate supports the planning, execution, and optimization of digital advertising campaigns across search, social, display, and programmatic platforms. Working closely with senior media team members, this role assists with campaign setup, audience targeting, creative trafficking, performance monitoring, and reporting. The Paid Media Associate helps ensure campaigns align with business objectives, brand guidelines, and best practices, while gaining hands-on experience across multiple platforms. This role requires strong attention to detail, a willingness to learn, and collaboration with internal teams, external agencies, and platform partners to ensure successful campaign delivery
 

Responsibilities:   

• Assist in the execution of paid media campaigns across multiple platforms (e.g., Google Ads, Meta, LinkedIn, Amazon DSP, The Trade Desk, DV360).
• Support keyword research, audience segmentation, and competitive analysis to inform campaign tactics.
• Help monitor campaign budgets, pacing, and performance to ensure efficiency and alignment with goals.
• Conduct daily campaign checks, flag performance issues, and recommend adjustments to senior team members.
• Assist in preparing campaign performance reports, highlighting key results and learnings.
• Coordinate creative trafficking, ad copy updates, and asset delivery for on-time campaign launches.
• Partner with analytics teams to support tracking setup, including pixels, tags, and basic troubleshooting.
• Work with external vendors or agencies under the direction of senior media team members.
• Stay informed about paid media trends, platform updates, and best practices to bring fresh ideas to the team.
• Ensure compliance with advertising policies, data privacy regulations, and brand standards.

 

Education and Experience Required (Objective Minimum Qualifications) 

• Have no more than 12 months of prior work experience professionally related to the Graduate Hire Requisition they are applying to