Manager, Alumni Social Media

Company Description

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.

Job Description

Covista is seeking a dynamic, strategic communicator to serve as a social media storyteller and content creator for Alumni Engagement. This role is responsible for developing and executing social media strategies that elevate alumni voices, strengthen engagement and enhance our institutional brand reputations including American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Reporting to the Director of Alumni Communications, you will combine content creation expertise and social media strategy to deliver compelling alumni narratives across a broad digital ecosystem. This role partners closely with internal stakeholders, alumni communications leadership, ambassador program leaders, and marketing teams to ensure consistent, high-quality, on-brand storytelling for each institution's alumni community. You will help strengthen alumni affinity, increase engagement and advocacy, foster lifelong connections, and support the journey from student to engaged graduate.

What You’ll Do

Social Media Strategy & Execution

• Execute social media strategies across alumni-specific channels (13+ platforms) spanning all Covista institutions 
• Design platform-specific content (copy, graphics, video) aligned with each brand voice 
• Manage social media scheduling and publishing using HubSpot and Sprout Social, maintaining a consistent cadence for each institution 
• Manage social content through the full lifecycle, including planning, content creation, publishing, community engagement, optimization, and performance reporting 
• Manage and maintain a comprehensive multi-institution social media content calendar, ensuring coordinated messaging, campaign alignment, and consistent brand voice across all alumni channels 
• Partner with SEO/AEO and marketing teams to align social content, keywords, and topic themes with search visibility, audience behavior, and AI-generated content trends 
• Identify content opportunities through audience insights, search behavior, and emerging conversations to drive meaningful alumni engagement and brand relevance 
• Develop and support paid digital strategies to amplify campaigns and engagement 

Community Engagement & Brand Stewardship

• Manage day-to-day community engagement (comments, messages, mentions) to foster connection within each alumni community 
• Maintain and enforce brand and visual identity standards across all institutions 
• Collaborate with internal teams to ensure alignment and message consistency 
• Monitor social channels for poten