About Credo AI 

Credo AI is a venture-backed company on a mission to empower organizations to responsibly build, adopt, procure and use AI at scale.  Credo AI has built a pioneering platform for context-driven AI governance, AI risk assessment and compliance (to regulations like the EU AI Act and standards like NIST AI RMF, ISO 42001 etc) to ensure compliant, fair, and auditable development and use of AI. Our goal is to move responsible AI development from an “ethical” choice to an obvious one-by ensuring AI’s benefits are universally accessible while addressing the full spectrum of its risks. We aim to do this both by making it easier for organizations to integrate  responsible AI Governance  practices into their AI development and by collaborating with regulators/policymakers to set up appropriate ecosystem incentives. Founded in 2020, Credo AI has been recognized as a one of the Most Innovative Companies of 2024 by Fast Company, a Technology Pioneer by the World Economic Forum, named to the CBInsights' AI 100 List and World's Most Promising Startups list, and included in Fast Company’s Next Big Thing in Tech and Intelligent Applications Top 40 by Madrona, Goldman Sachs, Microsoft and Pitchbook.

Position Overview:
Credo AI is seeking a dynamic and experienced Sales Director in the EU to drive growth and build a strong regional presence. This is a hybrid player/coach role that combines managing your own accounts with leading, mentoring, and building a high-performing sales team. The ideal candidate will have deep experience in enterprise sales, a strong understanding of GRC frameworks, and the ability to articulate Credo AI’s value in enabling responsible AI practices.

Key Responsibilities:

• Sales Leadership: Drive enterprise sales efforts in the EU, managing the full sales cycle from prospecting to closing deals.

• Team Building: Recruit, coach, and mentor a high-performing sales team to achieve regional and company-wide objectives.

• Market Strategy: Develop and execute a comprehensive sales strategy to grow Credo AI’s presence and market share in the EU.

• Customer Engagement: Build and maintain strong relationships with key accounts, serving as a trusted advisor on AI governance and compliance.

• Collaboration: Work closely with Product, Marketing, and Customer Success teams to ensure alignment and deliver exceptional customer outcomes.

• Thought Leadership: Represent Credo AI at industry events, conferences, and webinars, championing the importance of responsible AI practices.

Qualifications:

• Proven track record in SaaS platform sales as well as services, ideally within AI, SaaS, GRC, or a related technology field.

• Demonstrated ability to manage and grow strategic accounts while leading and mentoring a sales team.

• Strong knowledge of AI technologies, governance frameworks, and regulatory landscapes in the EU.

• Excellent communication, negotiation, and presentation skills.

• Self-motivated, goal-oriented, and comfortable operating in a fast-paced startup environment.

• Experience in building and scaling sales teams, with a focus on coaching and professional development.

• Proficiency in English; additional European languages are a plus.

• Enterprise sales experience is a must.

• Familiarity with EU-specific AI regulations and compliance requirements (e.g., AI Act, GDPR).

• Startup experience is a plus.

Location & Remote Culture

While this is a remote role and we're a fully distributed team, we routinely meet up in-person. We support individual members to coordinate in-per