Public Sector Marketing Lead

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. 

Recent awards we’ve won include:

Glassdoor's Highest-Rated Tech Companies for Culture and Values 2023

Great Place To Work Certified™ 2023

Best Place to Work by Built In 2023

Financial Times The Americas’ Fastest Growing Companies 2023

Deloitte Fast 500 Companies

We see a profound opportunity for data to improve the safety, efficiency, and sustainability of operations, and hope you consider joining us on this exciting journey. 

About the role:

The Growth Marketing team is looking for a senior individual contributor to lead Public Sector marketing efforts. This is a fast-growing segment with huge market potential and you will have an opportunity to make a lasting impact at Samsara. 

In this role, you will drive marketing program strategy to achieve pipeline and bookings goals in key industries. You will be responsible for the overarching go-to-market motion, including campaigns and demand generation, field marketing, and marketing operations, ensuring investments align with company priorities and partnering closely with functional teams to execute on the initiatives.

This role is for you if you thrive by solving problems in a data-driven way, enjoy the challenge of building something new, and are eager to establish strong cross-functional partnerships.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

Click here to learn about what we value at Samsara. 

In this role, you will: 

• Own quarterly and annual Public Sector pipeline generation goals, leveraging marketing channels to achieve targets
• Provide thought leadership on marketing to the Public Sector, defining strategy and driving innovation on go-to-market motion
• Drive pipeline and revenue growth by identifying new channels or tactics to scale and optimizing the sales funnel to unlock incremental revenue
• Own the marketing program budget for Public Sector, prioritizing and allocating resources for greatest impact
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly
• Collaborate with cross-functional stakeholders in marketing, sales, business operations, product, and account development to build a best-in-class go-to-market motion
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 8+ years of experienc