Head of Field Marketing, EMEA

About Kinaxis

Elevate your career journey by embracing a new challenge with Kinaxis. We are experts in tech, but it’s really our people who give us passion to always seek ways to do things better. As such, we’re serious about your career growth and professional development, because People matter at Kinaxis.    

In 1984, we started out as a team of three engineers based in Ottawa, Canada. Today, we have grown to become a global organization with over 2000 employees around the world, and support 40,000+ users in over 100 countries. As a global leader in end-to-end supply chain management, we enable supply chain excellence for all industries. We are expanding our team in Europe and around the world as we continue to innovate and revolutionize how we support our customers. 

 

Our regional offices serve as centralized hubs where employees and customers from across Europe and the UK can come together to work towards solving some of the biggest challenges facing supply chains.

Location

This is a remote position. You can work from home and be located anywhere in the United Kingdom.

About the team

The Head of Field Marketing EMEA, will lead the development and execution of field marketing strategy and programs across the EMEA region, with direct accountability for driving all marketing activity in EMEA while overseeing regional execution to support pipeline and revenue goals. This role is critical in raising awareness of Kinaxis, engaging with target accounts, and driving business growth in alignment with Kinaxis’ go-to-market (GTM) strategy.

 

The individual must bring proven experience in generating leads and building trusted engagement with senior decision makers (Director, VP, and C-level executives) at enterprise target accounts across diverse markets. Familiarity with SaaS, supply chain, procurement, and/or AI-driven solutions is a strong plus.

 

The Field Marketing Lead, EMEA must bring not only proven executional excellence, but also an innovative mindset to test new approaches, pilot emerging channels, and experiment with creative engagement strategies that differentiate Kinaxis in a competitive market. Success will also require strong familiarity with key industry thought leaders, associations, and communities that can help fuel and extend Kinaxis’ strategy across the region.

What you will do

Regional Strategy & Leadership

• Drive all field marketing activity in EMEA, ensuring strong alignment with sales, customers, and partners.
• Own and oversee EMEA field marketing strategy, ensuring regional alignment with sales objectives and global marketing priorities.
• Adapt and localize Kinaxis’ global programs to reflect market-specific buyer behaviors, cultural nuances, and competitive landscapes.
• Act as the senior field marketing lead in EMEA, representing the region’s needs within the global marketing organization.
• Build, scale, and manage field marketing resources across EMEA, including recruitment, mentorship, performance management, and career development, while fostering collaboration across markets.

Program Execution

• Develop and deliver integrated, multi-channel marketing programs (events, digital, webinars, campaigns, account-based marketing) to generate demand and accelerate sales pipeline.
• Design and execute engagement strategies specifically aimed at senior decision makers (Director, VP, and C-level executives) at target accounts, ensuring messaging and formats resonate with enterprise leadership.
• Lead flagship EMEA marketing programs (executive roundtables, industry conferences, roadshows) while overseeing event and campaign execution across the region.
• Plan and execute joint marketing programs with strategic partners in EMEA, including co-hosted events, campaigns, and account-based programs to expand reach and drive shared pipeline.

Collaboration & Stakeholder Engagement

• Work closely with sales leadership, business development, and alliances to build account- and partner-focused strategies that support revenue goals.
• Collaborate with global marketing on messaging, content, and campaign execution while tailoring materials to resonate in EMEA markets.
• Partner with the global alliances and partner marketing teams to ensure alignment of regional partner GTM programs with Kinaxis’ strategic objectives.
• Develop relationships with key thought leaders, analysts, and industry communities in EMEA to strengthen Kinaxis’ presence and influence.
• Support PR, analyst relations, and social media activities in EMEA to elevate Kinaxis’ voice in the region.