Sr. Associate Manager, Precision Media

Who is Taco Bell? 

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 7,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.  
 
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. 
 
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.  
 
And all of that comes with fun, year-round events like recess at work, holiday and cultural festivities, our annual Art Show that benefits the Taco Bell Foundation, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.  
 
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

Taco Bell is seeking a Senior Associate Manager of Precision Media to lead and scale our integrated paid media strategies across first-party programs: loyalty acquisition, and e-commerce retention. Reporting to the Senior Manager of Precision Media, you will focus on expanding our known customer base through app acquisition initiatives while creating greater value from existing customers by reducing churn and increasing repeat purchase frequency. Leveraging a robust, full-funnel media mix—including digital, paid social, mobile, programmatic, search, and video—you will champion innovative, first-to-market media opportunities that keep Taco Bell top-of-mind.

In this role, you will lead day-to-day collaboration with external media agencies and internal cross-functional teams (Digital Product, Brand, Creative, and Insights & Analytics) to ensure flawless campaign execution. You will be directly responsible for orchestrating advanced first-party audience segments, managing the loyalty media budget, and partnering with MarTech to ensure seamless tracking and deep-linking infrastructure. The ideal candidate brings a strong analytical mindset, a passion for building structured test-and-learn roadmaps, and a proven track record of optimizing KPIs to deliver measurable retention and customer lifetime value.

The Day-to-Day:

•    Campaign Strategy & Execution: Partner with internal team leads to design, execute, and lead targeted, integrated paid media campaigns that drive new user acquisition, customer recovery, app engagement, and retention.
•    App Growth Initiatives: Collaborate with the Digital Product and Product teams to develop app download campaigns, leveraging compelling messaging to expand the known user base and increase digital transactions.
•    Audience Orchestration: Oversee first-party audience orchestration across ad platforms, ensuring customer segments (e.g., New, Lapsed, Retention) are accurately targeted, refreshed, and suppressed.
•    Agency & Partner Leadership: Lead agencies of record and external media partners to build integrated media plans, gather campaign inputs, and align on go-to-market strategies.
•    Cross-Functional Orchestration: Oversee end-to-end project management to fuel media campaigns and plan execution across internal departments, including Brand, Creative, Digital, Insights, and Legal.
•    MarTech & Attribution: Partner with the MarTech team to ensure proper tracking infrastructure, deep-linking, and attribution models are flawlessly executed across all digital media touchpoints.
•    Testing & Innovation: Establish structured, customer-led media tests and test-and-learn scenarios to continuously innovate, accelerate performance, and create first-to-market opportunities for disruptive Loyalty campaigns.
•    Optimization, Reporting & Budgeting: Oversee ongoing optimization efforts to maximize media plan efficiency. Manage and track the Loyalty media budget—ensuring accurate forecasting, optimal fund allocation, and efficient media pacing—while leading regular reporting on customer acquisition and retention efforts.

Is This You?

•    Experience: 6+ years of customer-led media experience (agency, AdTech, or client-side).
•    Media & Channel