Outreach Counselor (Student Services Professional II), Department of Outreach & Student Recruitment

Job Summary:

Under the direction of the Director of Outreach and Student Recruitment, CSUSB is seeking two Outreach Counselors to serve as the university’s primary representatives in distinct recruitment territories: High Desert region (Apple Valley, Adelanto, Hesperia, Victorville, Barstow)

Riverside County (Riverside, Moreno Valley, Corona-Norco, Perris, Jurupa Valley, and surrounding areas). Each counselor will manage partnerships with designated high schools and community colleges in their region, promoting CSUSB by sharing information on admissions, tuition, financial aid, academic programs, and student support services. Key responsibilities include conducting presentations for prospective students, families, and school partners, as well as participating in campus and community events. Outreach strategies will be customized to meet the specific needs of each territory, ensuring strong visibility and engagement.

Duties and Responsibilities:

• Represent CSUSB to prospective students and serve as a key member of the outreach and recruitment team.
• Manage recruitment activities within an assigned territory, maintaining communication and follow-up with schools and students.
• Collect and analyze data to report on recruitment outcomes.
• Deliver outreach services through presentations, workshops, booths, and counseling sessions.
• Travel to schools and outreach events within assigned regions and service areas.
• Support enrollment goals by meeting application objectives for designated schools/regions.
• Build and maintain relationships with prospective students, families, schools, and community partners.
• Participate in on- and off-campus recruitment events (e.g., Preview Day, Choose CSUSB, Coyote First Look, Counselor Conferences), including evenings/weekends as needed.
• Assist in planning and executing recruitment strategies for first-time freshmen and transfer students.
• Provide pre-admissions advising, application support, and referrals to student services.
• Conduct campus tours and support daily outreach operations.
• Communicate with prospective students and applicants through the CRM (Element 451).
• Maintain strong professional relationships with school and community contacts.
• Follow up with students through email and phone campaigns.
• Conduct in-person, email, phone, and virtual pre-admissions advising sessions for prospective students.
• Assist in evaluating educational credentials for CSU and CSUSB compliance; collaborate with Admissions to maintain accurate records.
• Partner with campus departments to support student matriculation and promote campus engagement.
• Use initiative and resourcefulness to assist in implementing improvements for outreach events, including but not limited to special campus outreach events, CSUSB Instant Admit Days, Preview Day, Coyote First Look, Choose CSUSB (on campus and at community colleges and high schools), yield receptions, pre-admission sessions, admitted student on-site events, and campus tours.
• Produce end-of-term reports on outreach events and activities, documenting synopsis of recruitment efforts, attendance, outcomes met, and recommendations for the future.
• Attending training and professional development conferences and meetings, as needed.
• Other classification related duties as assigned.

Minimum Qualifications: Required Education and Experience

• Equivalent of two years of professional experience in one of the student services program areas or in a related field; experience should give evidence of competence and indicate the potential for further growth. A master’s degree in a job‑related field may be substituted for one year of the professional experience.
• Equivalent to graduation from a four-year college or university in one of the behavioral sciences, public or business administration or a job‑related field. Additional specialized experience during which the applicant has acquired and successfully applied the knowledge and abilities shown above may be substituted for the required education on a year‑for‑year basis.

Required Qualifications

• Working knowledge of the practices, procedures and activities of the program to which assigned; general knowledge of the methods and problems of organizational and program management.
• General knowledge of research and interview techniques; and of the principles of individual and group behavior.
• Ability to interpret and apply program rules and regulations.
• Use initiative and resourcefulness in planning work assignments and in implementing long-range program improvements
• Obtain factual and interpretative information through interviews; reason logically; collect,