VP, Performance Creative and Operations

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a VP, Performance Creative and Operations.

Job Description:

The VP, Performance Creative is an executive leadership role with enterprise-wide accountability for the creative engine behind our paid media program, spanning paid social, paid search, digital video, display, and connected TV. This is not a functional manager position. This is an executive owner of one of the most consequential levers in our growth model, with the mandate and visibility to match.

This person will define what AI-powered performance creative looks like at TAG, set the organizational standard for how creative is built, scaled, and evaluated, and operate as a strategic peer to our most senior commercial, brand, and marketing leaders, with a direct line of visibility to the C-suite. The core challenge is simple to state and hard to solve: we need an order of magnitude more creative output, engineered for performance from the first pixel. AI is the answer to that challenge, and this role is the one who wires it in.

You will architect and lead a hybrid model of internal creatives and external AI-native designers, build the systems and team that sustain it, and own the results, including budget and resourcing decisions for the function. The work you build and ship will directly influence how many people walk through our doors.

Duties & Responsibilities:

1. Build and Lead the AI-Powered Creative Model

This is the defining responsibility of the role. AI is not a tool to dabble in here, it is the production infrastructure.

• Architect a hybrid creative organization: internal creative strategists and brand-literate designers working in concert with a curated bench of external AI-native designers and production resources
• Select, implement, and continuously evolve the AI toolset, covering generative design, video production, copy variation, and asset adaptation
• Use AI as a design tool, a production accelerator, and a testing multiplier, enabling the team to produce at a volume and iteration speed that would be impossible through traditional production alone
• Build the guardrails and quality standards that keep AI output on-brand and performance-ready across all channels and brand identities
• Stay ahead of the AI creative landscape and bring a sharp, informed point of view to the C-suite on where the category is headed and what to adopt next, including build-vs-buy and vendor investment decisions

2. Own the Creative-to-Performance Feedback Loop

• Partner with paid media leads and commercial leadership to translate performance signals (CTR, CVR, hook rate, cost per appointment) into creative direction
• Build a closed-loop system from brief to launch to iteration, ensuring creative learnings compound across campaigns and channels
• Compress creative production cycles without sacrificing quality, bringing a velocity-first mindset to every workflow
• Establish review cadences that keep the organization moving fast without sacrificing rigor

3. Build Scalable Testing Architecture

• Develop and own the creative testing roadmap across concept, variable, format, and audience dimensions
• Leverage AI to dramatically expand testing volume, running more variables simultaneously than a traditional team could produce
• Build SOPs, briefs, and production workflows that drive consistency and speed across brands and channels
• Maintain a living research library of hooks, angles, and formats so learnings are accessible and actionable across the organization

4. Translate Brand into Performance Across Multiple Brand Identities

• Be the senior