Marketing Operations Lead

We are seeking a Marketing Operations Lead to drive Clearwater Analytics’ marketing operations strategy and execution. This leader will optimize processes, enhance reporting frameworks, and manage a sophisticated marketing tech stack to drive efficiency and measurable outcomes in a dynamic, fast-paced environment. 

What You’ll Do 

• Lead Marketing Operations: Manage and scale the Marketing Operations team by focusing on improving processes, optimizing tools, and developing talent to deliver operational excellence. 

• Optimize the Marketing Tech Stack: Oversee the marketing technology ecosystem to ensure seamless integration and data flow, enabling insights that inform key business decisions. 

• Collaborate Across Teams: Partner with demand generation, product marketing, field marketing, sales teams, and IT to execute strategies that enhance lead generation, qualification, and conversion. 

• Develop and Refine Lead Reporting Frameworks: Establish efficient workflows for lead management, including lifecycle tracking, lead scoring and routing, while building detailed attribution models and dashboards to measure success. 

• Marketing Performance Measurement: Support the definition and management of marketing KPIs per function, dashboards, and reporting to track marketing effectiveness, pipeline contribution, and ROI. 

• Manage Cross-Functional Initiatives: Coordinate with internal stakeholders to assess, implement, and optimize tools and systems that support Clearwater’s growth and strategic goals. 

• Ensure Compliance: Maintain data privacy, security, and compliance standards across all marketing processes and tools. 

• Support Strategic Planning: Contribute to marketing roadmap development, including quarterly reviews, campaign strategy, and long-term planning efforts. 

• Enable the accelerated scaling and strategic evolution of the marketing organization within a hypergrowth company on the cusp of its next stage of enterprise expansion. 

Who You Are 

• 8+ years of experience in marketing operations or a related field, with a proven track record of managing marketing technologies and optimizing workflows. 

• Experience leading distributed teams, with strong skills in coaching, mentoring, and developing high-performing professionals. 

• Expertise in managing and scaling lead processes, including lead lifecycle management, scoring, routing, and improving conversion rates. 

• In-depth knowledge of B2B marketing strategies, sales processes, and performance metrics, with experience aligning marketing efforts to revenue goals. 

• Strong understanding of Salesforce campaign structures, data attribution models, and building executive-level dashboards to communicate outcomes. 

• Experience managing CRM integrations across a complex marketing tech stack, including tools like Marketo, Salesforce, 6sense, Full Circle, Cvent, 8Sendoso, and more 

• Demonstrated ability to lead complex, cross-functional projects in a dynamic and rapidly changing environment. 

• Excellent communication and interpersonal skills, with the abi