Assistant Vice President - Events and Experience

ROLES AND RESPONSIBILITIES

• Develop short and long-term event strategies and annual event calendars aligned with Aldar Development's business objectives, project launches, and customer engagement plans.

• Lead the planning, development, and execution of corporate events, project launches, broker events, customer activations, community events, exhibitions, and promotional campaigns.

• Translate business objectives into innovative event concepts that enhance customer experience, increase brand awareness, and support sales performance.

• Manage the complete event lifecycle including concept development, planning, budgeting, procurement, production, execution, post-event evaluation, and continuous improvement.

• Ensure all events are delivered on time, within budget, and in compliance with Aldar's governance, HSE requirements, brand standards, and quality expectations.

• Develop, monitor, and control annual event budgets and individual project budgets, ensuring efficient utilization of resources and maximum return on investment.

• Lead the appointment, management, and performance evaluation of event agencies, production companies, consultants, and suppliers to ensure successful project delivery.

• Collaborate closely with Marketing, Sales, Development, Communications, Digital, CRM, Retail, Hospitality, Procurement, Legal, Finance, and other internal stakeholders to ensure integrated project delivery.

• Establish project governance frameworks, implementation plans, risk registers, and contingency plans to ensure operational excellence across all events.