Scheduled Hours

40

Position Summary

The Senior Director for Marketing Strategy and Account Services plays a lead role in developing and implementing effective marketing strategies to drive business growth and achieve organizational goals for WashU Medicine, one of America’s most prestigious academic medical institutions and biomedical research enterprises. The work promotes clinical, research and education services as well as overall reputation building at the local, regional and national levels. The position involves use of market research, industry trends and consumer behavior insights in the development of marketing plans and integrated campaigns that align with business strategy and are adjusted based on performance and real-time business needs. The position requires intense, ongoing collaboration with core marketing functions (brand, creative, digital and analytics) as well as with key stakeholders throughout the organization. Success in this role is dependent on strategic thinking, a commitment to creativity and problem-solving, and a dedication to developing strong partnerships.

Job Description

Primary Duties & Responsibilities:

• Understands business-driving needs of WashU Medicine and develops strategic marketing and communications plans and programs for internal clients and external partners to grow the existing business, identify new and organic growth opportunities, and solve complex problems.

• Establishes and maintains relationships with stakeholders (department chairs, faculty/researchers, etc.) and partners to support business needs.

• Leverages performance analytics for campaign optimization and stakeholder reporting.

• Serves as a subject matter expert, knowing how target audiences are reached today, staying current on industry trends, and bringing forward new promotion and engagement opportunities.

• Supports ongoing growth of WashU Medicine’s reputation locally, regionally and nationally.

• Supports the integration of new sales tools to improve engagement and conversion, as made available.

• Performs other duties as assigned.

Working Conditions:

Job Location/Working Conditions

• Normal office environment

• Ability to travel to various on- and off-campus locations

Physical Effort

• Typically sitting at desk or table.

• Repetitive wrist, hand, or finger movement.

Equipment

• Office equipment.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Certifications:

No specific certification is required for this position.

Work Experience:

No specific work experience is required for this position.

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Primary Duties & Responsibilities

• Understands business-driving needs of WashU Medicine and develops strategic marketing and communications plans and programs for internal clients and external partners to grow the existing business, identify new and organic growth opportunities, and solve complex problems.
• Establishes and maintains relationships with stakeholders (department chairs, faculty/researchers, etc.) and partners to support business needs.
• Leverages performance analytics for campaign optimization and stakeholder reporting.
• Serves as a subject matter expert, knowing how target audiences are reached today, staying current on industry trends, and bringing forward new promotion and engagement opportunities.
• Supports ongoing growth of WashU Medicine’s reputation locally, regionally and nationally.
• Supports the integration of new sales tools to improve engagement and conversion, as made available.
• Performs other duties as assigned.

Preferred Qualifications

• MBA or graduate degree.
• Advanced market research and analytical skills.
• Demonstrated experience building multi-disciplined marketing teams.
• Experience with academic medical center marketing.
• Executive presence – sound judgment, aptitude for earning trust and developing meaningful relationships, and a