Sr. Manager, Product Marketing

Our healthcare system is the leading cause of personal bankruptcy in the U.S. Every year, over 50 million Americans suffer adverse financial consequences as a result of seeking care, from lower credit scores to garnished wages. The challenge is only getting worse, as high deductible health plans are the fastest growing plan design in the U.S.

Cedar’s mission is to leverage data science, smart product design and personalization to make healthcare more affordable and accessible. Today, healthcare providers still engage with its consumers in a “one-size-fits-all” approach; and Cedar is excited to leverage consumer best practices to deliver a superior experience.

The Role

At Cedar, our Product Marketers develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement assets that inspire healthcare prospects and customers across the country.  Our success is defined by our ability to deliver relevant content that creates sales pipeline, and ultimately, new customers.

We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support our core product offerings.  In this role, you will be responsible for working cross-functionally with marketing, sales, client management, and product teams to create messaging, positioning, sales content, GTM plans, and enablement assets.  Reporting to the VP of Product Marketing, this highly visible and impactful role will be critical to ensuring sustainable growth for our company.

 

In this position you will:

• Create core messaging and product positioning aligned to our customers' and prospects' needs, including defining customer challenges, value propositions, differentiators, and resulting customer benefits
• Drive creation of innovative & compelling content that can be used by our sales teams including pitch decks, product videos, data sheets, FAQ’s, website pages, playbooks, and more
• Help our sales teams understand our product and solution narrative through impactful enablement and training 
• Partner with our demand generation team to drive innovative integrated marketing campaigns which communicate Cedar’s value propositions to customers and prospects to help build a pipeline for our sales teams.
• Bring products to market with innovative and effective launch plans

What we look for in an ideal candidate:

• 5+ years of relevant marketing and general management background encompassing product marketing, market research, and marketing strategy gained primarily in the software and SaaS industries
• Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation
• Strong strategic, analytical, organizational, and problem-solving skills
• Scrappy, “do-what-it-takes” attitude and a bias for action
• Excellent people and project leadership skills.  A proven track record launching new products and features
• Track record of successfully collaborating with and influencing product management, sales, sales ops and marketing teams
• Exceptional written and oral communication skills
• Expertise with Microsoft Powerpoint and Google Slides.  Proficiency with Adobe Photoshop and/or Figma
• Bachelor’s degree or demonstrated professional equivalent skill
• Willingness to travel 15%

Bonus Points:

• Experience in the healthcare or healthtech industry
• Experience at a high growth Software-as-a-Service or technology company
• Advanced degree such as an MBA

Compensation Range and Benefits

• Salary* in CA, NY, NJ, CT, WA: $170,000 - $200,000
• Salary* NOT in CA, NY, NJ, CT: $153,000 - $180,000
• This role is equity eligible
• This role offers a competitive benefits and wellness package

*Subject to location, experience, and education

#LI-REMOTE

What do we offer to the ideal candidate?

• A chance to improve the U.S. healthcare system at a high-growth company! Our leading healthcare financial platform is scaling rapidly, helping millions of patients per year
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, includi