Business Intelligence Principal of Marketing

Uniti is a premier insurgent fiber provider dedicated to enabling mission-critical connectivity across the United States.

With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses.

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About the Role:
The Business Intelligence Principal-Marketing supports Uniti Fiber’s marketing organization by turning market, campaign, customer, and sales data into actionable insights that improve growth, brand awareness, and go-to-market performance. This role serves as a key strategic partner to Marketing, Sales, Product, and Finance by building dashboards, analyzing campaign effectiveness, identifying market opportunities, and helping leadership make data-driven decisions.
This position requires strong analytical ability, business judgment, communication skills, and the ability to manage multiple priorities in a fast-paced environment.
What You’ll Do:
• Build and maintain dashboards, scorecards, and reporting for marketing performance, pipeline contribution, campaign ROI, and lead conversion.
• Analyze customer, prospect, and market data to identify trends, whitespace opportunities, and growth segments for Uniti Fiber.
• Partner with marketing leadership to measure brand awareness, demand generation performance, and channel effectiveness.
• Deliver insights on pricing, competitive positioning, customer behavior, and market penetration.
• Create executive-ready presentations, reports, and recommendations based on data findings.
• Support forecasting, planning, and annual marketing strategy development with data-backed analysis.
• Help improve data quality, reporting processes, and workflow efficiency across marketing systems and business tools.
• Work cross-functionally with Sales, Product, Finance, and Operations to align metrics and reporting definitions.
• Translate complex data into clear business recommendations for non-technical stakeholders.
• Identify opportunities for automation, segmentation, and improved campaign targeting.
Do You Have:
• Bachelor’s degree in marketing, business, analytics, statistics, finance, or related field, or equivalent work experience.
• College degree and 8+ years professional level experience with 3-4 years supervisory experience; or 12+ years professional level-related experience with 3-4 years supervisory experience; or an equivalent combination of education and professional level related experience required. Strong experience with BI and reporting tools such as Power BI, Tableau, or similar platforms.
• Advanced skills in Excel and experience working with large datasets.
• Experience with SQL, CRM platforms, and marketing data environments.
• Strong understanding of funnel metrics, campaign attribution, segmentation, and performance measurement.
• Excellent written and verbal communication skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple assignments.
• Ability to exercise sound judgment and translate analysis into business action.

Even Better:
• Experience in telecommunications, fiber infrastructure, wholesale, enterprise technology, or B2B services.
• Experience with Salesforce, marketing automation tools, and dashboard development.
• Familiarity with pricing analysis, market sizing, and competitive intelligence.
• Experience supporting executive teams with strategic reporting and business reviews.
• Understanding of KPI development for enterprise sales and marketing organizations.

What Success Looks Like:
• Improved visibility into marketing performance and pipeline contribution.
• Better targeting of high-value customer segments and growth opportunities.
• Faster, clearer decision-making through accurate dashboards and reporting.
• Stronger alignment across marketing, sales, and leadership on performance metrics.
• Actionable insight that helps Uniti Fiber grow market awareness and revenue.

Physical Tasks- Standing Occasionally: 0-33% | Walking Occasionally: 0-33% |Sitting and Stationary: Continuously: 67-100% | Bending: Occasionally: 0-33% | Crouching: Occasionally: 0-33% | Carrying: Occasionally: 0-33% | Reaching: Occasionally: 0-33% |Lifting -Lowering >1-15 lbs: Occasionally: 0-33% | Repetitive Hand Action: Medium Dexterity: Continuously: 67-100% | Fine Manipulating: Frequently: 34-66%

Audio Visual Needs - Hearing: Continuously: 67-100%| Near Vision: Continuously: 67-100% | Far Vision: Occasionally: 0-33% | Peripheral Vision: Occasionally: 0-33%

Equipment Used in Job Performance: Computer, Printer, Fax, Telephone, Bas