Director/Senior Director, Participant Recruitment & Engagement

Job Overview: 

The Director/Senior Director, Participant Recruitment & Engagement is responsible for the strategic leadership, development, and execution of participant recruitment, engagement, and retention initiatives that support clinical trial enrollment objectives across Clinical Pharmacology Services. This role combines expertise in participant recruitment operations, marketing strategy, communications, analytics, and technology to build scalable and effective participant acquisition and engagement programs. 

The position will lead the development of data-driven recruitment and marketing strategies designed to attract, engage, convert, and retain diverse participant populations while enhancing the participant experience. Working closely with Clinical Operations, Site Leadership, Commercial, Technology, Communications, and external partners, this leader will optimize recruitment channels, digital marketing efforts, participant outreach programs, and engagement platforms to support study delivery and business growth. 

Summary of Responsibilities: 

Participant Recruitment & Marketing Strategy 

• Develop and execute an integrated participant recruitment and engagement strategy to support enrollment goals across clinical studies.

• Lead the creation and optimization of multi-channel participant acquisition campaigns, including digital marketing, social media, referral programs, community outreach, database re-engagement, and strategic partnerships.

• Collaborate with internal and external stakeholders to develop participant-centric marketing initiatives that increase awareness, engagement, and conversion.

• Ensure recruitment strategies are tailored to target participant populations and aligned with protocol requirements and site capacity needs.

• Establish best practices for participant communications, brand messaging, and recruitment campaign execution. 

Participant Engagement & Experience 

• Develop participant engagement and retention strategies that improve conversion rates, participant satisfaction, and study completion rates.

• Drive initiatives focused on enhancing the overall participant journey from initial inquiry through study completion.

• Leverage participant feedback and recruitment analytics to identify opportunities for continuous improvement.

• Champion participant-focused approaches that increase engagement, trust, and long-term participation in clinical research.

• Utilize recruitment technologies, CRM platforms, marketing automation tools, and analytics dashboards to monitor recruitment effectiveness and participant engagement.

• Analyze key performance indicators, including lead generation, conversion rates, enrollment metrics, retention metrics, cost-per-enrollment, and campaign ROI.

• Identify trends, gaps, and opportunities to improve participant acquisition and retention performance.

• Evaluate and implement innovative recruitment technologies and marketing solutions to strengthen participant outreach and engagement efforts. 

Study Delivery:  

• Continually scan the environment for best in class solutions to improve participant recruitment and create novel capabilities and processes to implement these solutions.

• Ensure participant recruitment