Rentals Marketing Manager

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:  

The Rental Marketing Manager will play a critical role in developing and executing the Rental business’s product and go-to-market strategy. This individual will be a key driver of Rental-focused initiatives and will partner closely with cross-functional teams, including Omnichannel Marketing (owned, paid, and earned media), Business and Channel Analytics, Guest Research, Operations & Business Development, and Test & Learn, to bring our long-term vision to life. As a lead marketing voice on cross-functional projects, you’ll ensure the Rental marketing strategy and priority messaging is clearly represented and effectively brought to life in ways that resonate with our guests.

You will bring a high level of attention to detail in executing strategies aligned with the Sr. Marketing Manager of Rentals, while leading the creative briefing and review process to ensure the messaging strategy is effectively translated into compelling content. You will also bring strong analytical capabilities and business acumen to assess both business performance data and channel-specific insights to inform strategic and executional decisions and identify opportunities to optimize growth. Leveraging data across digital platforms, including websites, paid media, and email, you will track performance, measure effectiveness, and translate insights into meaningful business outcomes. Key responsibilities of this role will be executing Rentals marketing strategies, regularly reporting on performance, and driving ongoing optimization efforts.

The Rental Marketing Manager must have strong written and verbal communication skills, with the ability to both give and receive constructive feedback. Success in this role requires effective collaboration across diverse teams, the ability to manage and prioritize multiple workstreams, and a focus on delivering results in a fast-paced environment. The ideal candidate is a curious and strategic thinker with strong ownership, learning agility, and organizational skills, who brings flexibility, a proactive mindset, and the ability to lead projects independently while building strong relationships

 

Job Specifications:  

• Starting Wage: $77,000.00- $90,000.00 + annual bonus  
• Employment Type: Year Round  
• Shift Type: Full Time
• Minimum Age: At least 18 years of age  
• Housing Availability: No

 

Job Responsibilities:

• Develop and implement strategies, content, and campaigns to drive conversion of online rental reservations, with a focus on influencing early bookings before guest arrival.
• Lead and manage cross-channel marketing campaigns, across owned and paid channels including but not limited to search, social, display, and email to drive traffic, generate leads, and convert guests to meet Rentals KPIs.
• Lead the development and execution of creative briefs and own creative reviews to ensure accuracy of guest segments, value propositions, messaging hierarchies and brand language, driving toward measurable outcomes and marketing effectiveness.
• Partner closely with inbound and outbound marketing teams (CRM, paid media, communications, digital) to define, develop, and deploy compelling content, campaign tactics, and