Brand Strategy & Marketing Senior Manager

Job Title: Brand Strategy & Marketing Senior Manager

Location: New York

Company: BritBox International

Reporting to: VP, Brand & Creative

Contract Type: Temp/ consultant (9-12 months )

About Us

As part of BBC Studios’ Direct-to-Consumer (DTC) portfolio, BBC Select sits alongside BritBox, playing a key role in delivering premium content directly to audiences worldwide. The integration of BBC Select into the BritBox organisation presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance the overall customer experience.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content.

Welcome to BritBox, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to audiences around the world. Since launching in 2017, we’ve expanded into seven markets including North America, Australia, and the Nordics. We are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Job Purpose:

BritBox and BBC Select are growing fast and looking for a multifaceted strategist with killer instincts, airtight organization, and sharp creative judgment to help take both brands to the next level. This hybrid role blends strategic rigor with real-world marketing pragmatism — someone who can bring consistency and cohesion to new-to-world spaces while turning ambitious plans into action across teams.

For BBC Select, this person will help drive a breakthrough repositioning effort: shaping a bold new brand strategy, building the framework for long-term cohesion, embedding insights into everyday decision-making, and inspiring standout creative campaigns. They must be an exceptional writer, collaborative operator, and versatile thinker who can move fluidly between strategy, creative development, and execution.

The ideal candidate loves documentaries and/or British television, understands the streaming business, and thrives in fast-moving, evolving environments.

Responsibilities:

Brand Strategy - Positioning Development & Workstream Oversight

• Lead the development of the BBC Select repositioning effort.

• Oversee the review and selection of strategic partner/agency, including RFP creation, review management, award, briefing, and ongoing strategic development.

• Own the relationship with the strategic partner, including strategic feedback and timeline management. Guide the positioning work, concepts, and development overall.

• Partner with Insights to develop a testing plan, execute research, and glean insights from the data to inform the strategic decisionmaking.

• Be the internal champion of the new BBC Select positioning. Help cement brand positioning language and explanation, roadshow and gain buy-in, and be the go-to on all implications from the new positioning, including naming, branding, marketing assets, and how it coheres with BritBox positioning.

• Author BBC Select Brand 101 onboarding deck and drive education.

• Spearhead RFP to bring on new partners in areas of Design, Creative, Creative Production or others.

• Partner with agency/creative team to land Brand Guidelines, including brand strategy, tone, character, and basic design parameters

BBC Select - Go-To-Market Planning

• Author messaging framework for new BBC Select positioning through-funnel and over time so it’s clear