Senior Director, Client Insights - Hybrid: Plano, TX or Purchase, NY

Senior Director, Client Insights (Plano, TX or Purchase, NY)

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

What will you be doing?

This is a senior‑level, hybrid Client Insights role supporting PepsiCo Foods US (preferably located in Plano, TX or Purchase, NY), with a dedicated focus on the Sabra Dips portfolio. You’ll serve as the primary insights partner for the client, using data and analytics to answer business questions, uncover the “why” behind performance, and guide decision‑making. This role is an individual contributor with no people management responsibilities, but it requires strong client presence and the ability to operate as a trusted advisor. You’ll spend most of your time working directly with the client, analyzing syndicated data, developing insights, and delivering recommendations that support growth.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

Job Responsibilities

• Drive Client Growth: Partner with a large, complex CPG client to support category and brand growth by identifying opportunities through data‑driven insights and a strong understanding of the business.
• Deliver Insight‑Led Solutions: Translate complex syndicated data into clear, actionable insights that help clients make informed decisions and understand the drivers behind performance.
• Collaborate Cross‑Functionally: Work closely with internal Client Insights, Analytics, and Product teams to deliver accurate, timely, and aligned insights that meet client needs.
• Maintain Industry Expertise: Stay current on CPG, consumer, and retail trends to provide informed context and strengthen client recommendations.
• Build Strategic Relationships: Develop and maintain strong working relationships with client stakeholders, operating as a trusted advisor who can confidently guide conversations and manage assertive partners.
• Utilize Sales Tools and Platforms: Leverage Circana data platforms and analytic tools to support analysis, reporting, and client deliverables.
• Champion Client Success: Ensure client satisfaction by delivering timely, relevant insights, proactively addressing questions, and consistently adding value to the relationship.
• Support Innovation and Feedback: Share client and market feedback with internal teams to help improve tools, data, and ways of working.
• Advanced Ana