Senior Field Marketing Manager - North East

Company Description

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and AI software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate. We are now also at the forefront of AI disruption, providing data via our enterprise semantic layer to AI agents, tools, and platforms.

But that's not all. Strategy is also leading a groundbreaking shift in digital assets, adopting bitcoin as our primary treasury reserve asset in 2020. Since then, we have issued innovative bitcoin-backed securities and have been the leader in bitcoin treasury companies. This visionary move has helped us build a fortress balance sheet, and is solidifying our position as a forward-thinking, innovative force in the market.

Our people are the core of our success. At Strategy, you'll join a team of smart, creative minds working on dynamic projects with cutting-edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.

Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.

Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee, you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Job Description

The Role: The Director of Field Marketing will lead regional field marketing strategy and execution across the North East and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. 

This role owns the end-to-end field marketing plan and calendar for the region — ensuring all programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact. 

As the central orchestrator of all regional marketing activity, this person will partner closely with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver. 

Key Responsibilities 

Field Marketing Strategy & Planning 

• Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities.  

• Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.  

• Allocate budget strategically across programs to maximize pipeline impact and ROI.  

Pipeline Generation & Event Orchestration 

• Serve as the central owner of all regional events — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.  

• Design and execute event strategies as pipeline-generating engines, ensuring clear targeting, account alignment, and follow-up plans.  

• Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee acquisition, onsite experience, and post-event conversion.  

• Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.  

Sales Alignment & Regional Leadership 

• Partner closely with Regional Sales VPs and sales leadership to align marketing programs with account priorities, territory plans, and pipeline coverage needs.  

• Act as the primary liaison between Sales and Marketing, ensuring tight coordination on priorities, messaging, and execution.  

• Enable sales teams with relevant campaigns, events, and content to support prospecting, deal acceleration, and customer expansion.  

Campaign Execution & Cross-Functional Collaboration 

• Collaborate with Demand Generation, Product Marketing, and Digital teams to execute integrated, omni-channel campaigns