Director of Growth and Retail

Benefits:

• Bonus based on performance
• Employee discounts
• Opportunity for advancement
• Training & development
• Wellness resources
• Flexible schedule

Director of Growth and Retail (Multi-Studio)

Pure Barre Studios
Contractor Role, Monthly Retainer + Performance Incentives

Pure Barre franchise is seeking a results-driven marketing and retail professional to oversee growth initiatives across multiple Pure Barre studios. This role is responsible for paid lead generation, retail strategy, and marketing systems that drive measurable performance.

This is a contractor role, not an entry-level position. We are looking for someone who can own outcomes, work independently, and operate as a strategic partner to leadership.

PRIMARY RESPONSIBILITIES

Paid Media and Lead Generation (Top Priority)

• Own Meta (Facebook and Instagram) ad performance across all studios
  
  
• Create and test ad creative, copy, offers, and audiences
  
  
• Manage budgets and optimize cost per lead and lead quality
  
  
• Report on performance trends and improvements
  
  

Retail Strategy and Operations

• Lead retail buying strategy with leadership approval
  
  
• Oversee merchandising standards across studios
  
  
• Manage inventory health, discounting strategy, and Shopify sales
  
  
• Improve retail revenue and inventory turnover
  
  

Social Media Systems

• Own content strategy and posting cadence
  
  
• Repurpose paid media creative into organic content
  
  
• Train and direct studio teams on content capture and execution
  
  
• Ensure brand consistency across all locations
  
  

Grassroots Marketing and Partnerships

• Design scalable grassroots marketing and event strategies
  
  
• Support local partnerships and community activations
  
  
• Create repeatable systems that studio teams can execute
  
  

WHAT SUCCESS LOOKS LIKE

• Predictable, efficient lead generation across all studios
  
  
• Clear improvement in retail revenue and inventory management
  
  
• Consistent social media presence that supports paid campaigns
  
  
• Reduced day-to-day involvement from ownership in marketing and retail decisions
  
  

REQUIRED EXPERIENCE

• Proven Meta ads experience for local or multi-location businesses
  
  
• Strong understanding of performance marketing metrics
  
  
• Retail merchandising or inventory management experience
  
  
• Ability to work independently and manage multiple priorities
  
  
• Clear communication and reporting skills
  
  

PREFERRED EXPERIENCE

• Fitness, boutique retail, or service-based business experience
  
  
• Shopify experience
  
  
• Experience supporting events or community partnerships
  
  

COMPENSATION STRUCTURE

• Fixed monthly contractor retainer
  
  
• Performance-based incentives tied to lead generation and retail outcomes
  
  
• Scope and KPIs defined clearly before start
  
  

IMPORTANT NOTE

This role is not focused on social posting alone. Candidates without strong paid media experience will not be considered.

The screening questions remain unchanged and still apply perfectly.

Next up, I recommend we immediately move to:

1. Contractor scope and KPI agreement
   
   
2. 90-day ramp and scorecard
   
   
3. Performance bonus structure
   
   

Tell me which one you want next and I’ll execute.

Flexible work from home options available.

Compensation: $28.00 - $35.00 per hour

join the pure barre family.

Pure Barre is more than just a workout; it’s a way of life. We are focused on improving, strengthening, and transforming the lives of our clients and always welcoming dynamic talent. If you’ve got what it takes and looking to join an amazing and passionate team, check out our open positions below or apply in person at your studio of choice.

Pure Barre is proud to be an Equal Employment Opportunity and Affirmative Action employer. Pure Barre does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, m