Senior Product Manager

ABOUT KOLSQUARE

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Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges.
Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.

In 2024, Kolsquare joined the team.blue group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

KOLSQUARE MISSION
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Kolsquare is a Benefit Company, certified B-Corp in 2024.

Kolsquare exists to help you reach your greatest potential. And positively impact the world.

Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

KOLSQUARE CULTURE & VALUES
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• Deliver WOW

• Be Responsible in your actions

• Pursue Growth & Learning

• Be passionate and determined

• Share your Power, Knowledge & Wealth

• Build Authentic relationships

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

📌 More info about culture here in our Culture Book.

YOUR ROLE
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We are seeking a commercially-savvy and growth-oriented Product Manager to lead the charge on a high-stakes, innovative BtoC product designed for the next generation of content creators. Reporting directly to the VP Product, you won't just be managing a backlog; you will be the primary architect of our product's success and market adoption.

YOUR SCOPE AS PRODUCT MANAGER

Together with the product’s CTO/dev, Product Designer and Product Marketing Manager, you will be responsible for the end-to-end success of this new BtoC product, where performance is measured by user acquisition, retention, and revenue growth:

• Strategic Business Ownership: Pursue Product Market Fit and define the product roadmap blending creative vision with business objectives.

• Deep Market Discovery: Conduct relentless consumer research and competitive benchmarking to identify untapped opportunities in the creator economy.

• Monetization & Unit Economics: Shape the pricing strategy and value exchange to ensure long-term profitability and high lifetime value (LTV).

• PLG & Growth Hacking: Design and optimize seamless onboarding experiences and viral loops that turn creators into our own brand ambassadors.

Cross-Functional Leadership: Act as the bridge between engineering and marketing, synchronize with other product & engineering teams to leverage Kolsquare’s data and mutualize features when possible.

YOUR PROFILE
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