Associate Director, Analytics

Business Overview 

UM is a global media agency committed to Futureproofing our clients' businesses.  We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.   

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:   

Fearless: We bring our authentic selves to work and put our whole selves into the work 

Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do  

Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible  

Unified: We band together to accomplish what we could not otherwise do alone  

Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world  

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. 

Position Summary

The Associate Director, Analytics will be responsible for driving key development activities associated with our Data & Analytics practice as it relates to marketing analytics in the media sector. This person will work with clients and peers to drive the strategic vision of our data and analytics practices. The ideal candidate must be able to proactively communicate ideas and opportunities, build strong relationships with internal and external partners, and will be responsible for the growth and development of an analytics team.

Responsibilities

• Maximize individual growth and productivity 
• Oversight of Analysts, Sr. Analysts and Managers including creating growth plans, identifying training opportunities and conducting performance evaluations 
• Balance team workload managing capacity, upcoming projects and time/bandwidth available 
• Communicate priorities of work, manage urgent requests and push back as needed based on team capacity 
• Participate in UM activities and projects beyond specific account needs 
• Maintain inter-discipline relationships with planning, ad operations, strategy, research and advanced analytics to improve our overall agency product 
• Troubleshoot and resolve issues and work with all teams involved to ensure efficiency 
• Lead internal agency partners to understand client’s media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client. 
• Create holistic analyses incorporating different campaigns and data sources that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’ to help inform future strategy.  
• Regularly present measurement and findings to internal stakeholders and clients on areas such as ad performance and consumer targeting 
• Generate thoughtful and fully supported insights to illustrate a larger story surrounding media metrics and data trends 
• Employ compelling storytelling to create reports and presentations for internal and external stakeholders  
• Evaluate the effectiveness and performance of paid campaign advertising 
• Lead the creation and communication of KPIs, research studies and measurement plans 
• Oversee the application of syndicated and proprietary research mathematics, statistics, or marketing/advertising.  

 

Requi