Head of Blog Strategy and Platform

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Purpose & Objective

 

SAP’s Corporate Marketing team is seeking a Head of Blog Strategy and Platform to lead and enhance our business blog ecosystem. This senior-level individual contributor will develop and implement a comprehensive blogging strategy that not only positions SAP as a leader in key topic areas, is discoverable, and engaging, but that also delivers a superior customer experience.

Our business blog requires a visionary leader to drive an ambitious editorial agenda, optimize performance through data-driven insights, and ensure seamless operations. Though not a direct manager, this role will work with a supporting cast that encompasses content strategy, SEO, publishing operations, and platform innovation, demanding both strategic vision and hands-on execution, as well as the ability to drive progress and influence without direct authority.

 

Key Responsibilitie

 

• Evolve and implement SAP’s business blog strategy. Craft a clear editorial direction that aligns with SAP’s brand, audience needs, and business objectives.
• Enhance user experience. Ensure SAP’s blog offers a seamless, intuitive, and engaging experience that reflects the standards of an enterprise technology leader. Innovate in content, navigation, and accessibility to improve how audiences interact with our content.
• Drive impactful content. Use SEO, generative AI, and data-driven insights to boost visibility, engagement, and conversion, establishing SAP’s blog as the premier destination for enterprise decision-makers.
• Ensure content excellence. Collaborate with content strategists, subject matter experts, and marketing teams to produce valuable, high-quality blogs aligned with key marketing initiatives.
• Manage the blog platform. Oversee the evolution of SAP’s business blog infrastructure, ensuring robust capabilities, efficient publishing workflows, and scalable taxonomy.
• Foster cross-functional collaboration. Work across multiple teams to integrate blogs seamlessly into SAP’s content ecosystem, supporting broader customer journey objectives.
• Establish governance and operations. Develop and enforce guidelines for authorship, approvals, and optimization to maintain consistency, compliance, and efficiency.
• Stay industry-informed. Monitor competitors, search trends, and emerging technologies to keep SAP’s blog strategy innovative and competitive.

 

Basic Qualifications 

 

• 6+ years of experience in content strategy, digital publishing, or editorial leadership, preferably within B2B enterprise content.
• Proven expertise in blog content, content strategy, SEO best practices, and audience engagement.
• Strong understanding of content workflows, CMS platforms, and performance analytics.
• Ability to collaborate within a matrixed organization and influence stakeholders without direct authority.
• Data-driven approach with experience leveraging insights to refine content and editorial strategies.
• Commitment to creating exceptional user experiences, ensuring content is high-quality, discoverable, accessible, and engaging.

Preferred Qualification

 

• Experience elevating a blog program to industry-leading status.
• Knowledge of AI-driven content optimization and personalization.
• Exceptional storytelling and writing skills, with a keen sense for engaging enterprise audiences.
• Ability to balance strategic vision with tactical execution.

This role offers the opportunity to transform SAP’s blog presence into a leading content platform. If you excel in driving digital content innovation, optimizin