Senior Account Director - Brand Consulting

Job Description

Who We Are

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Senior Account Director will play a key role with one of our Brand Consulting clients, a leading global technology company. The Sr. AD will be the senior lead on day-to-day management and activation strategy of marquee partnerships, specifically the WNBA and NWSL. The candidate will interface day-to-day with the client and will work cross-functionally with internal/external partners, vendors, clients and agencies.

The Sr. Account Director will work in lockstep with our internal team and client in the conception, management and activation of these partnerships. The role includes strategy development, research, ideation, and activation planning; leading the inter-agency teams to successful execution.

Responsibilities

Partnership Management:

• Senior lead on Day-to-day management of WNBA and NWSL partnerships including communication directly with properties, organization of project plans and asset tracking documents

• Manage direct reports to advance overall planning of campaigns, events and activations, working with internal account team, client team and external agencies

• Aid in development & manage day to day execution of property-specific programs, contractual assets, promotions & experiential activations

• Oversee & facilitate the creative development process of marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)

• Work with CAA Data & Analytics to assist with development and execution of measurement evaluation annually

• Work with other team functions (e.g. Creative, Experiential, Strategy, Insights / trends, etc.) to ensure goals and objectives are met

• Develop and deliver compelling written and verbal communications

• Create presentations for key meetings internally and externally

• Track activation budgets with accountability for reporting

• Develop relationships across CAA to find and promote new opportunities to client

• Develop and manage partnership asset tracker

• Manage inbound partnership valuations

Activation / Events:

• As needed, support in management of activation/events – working collaboratively with other agency partners who lead on actual production/activation

Qualifications

• 10 + years experience in sports & entertainment consulting environment, agency, property or brand

• Established relationships with properties and entities in the sports & entertainment marketing world (WNBA and NWSL experience preferred)

• Best-in-class client servicing and relationship building, across partners, clients and internal/external stakeholders

• Experience working with high-profile Talent and Athletes

• Experience managing junior team

• Project management and big picture thinking abilities while also being creative

• Proficient in Excel, PowerPoint, Google Docs and suite of products

• Proficient in budget development, tracking & reconciling

• Ability to lead and execute partnership deals, from contract negotiations to partner fulfillment, across major League, Team, and Talent deals

• Ability to lead and influence the client with opinions as a subject matter expert

• Ability to “think on one’s feet” in a fast-paced, agency environment

• Ability to balance and progress multiple projects and project components at one time, on tight timelines

• Solution-oriented

• Ability to travel and attend work events outside normal business hours on an as needed basis

• Exceptional verbal and written communication skills

• Exceptional attention to detail