Marketing Creative Lead

Company Overview:

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense of fashion and an incredible selection. With over 50 million frames sold worldwide, a pair of Zenni’s is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Boston Red Sox, Chicago Bulls, and San Francisco 49ers. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram, or Pinterest.

Position Overview:

We are looking for a talented Marketing Creative Lead to manage and direct dedicated Marketing creative resources (designers/copywriters) and to provide support for our Performance Marketing Teams. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up to date with new technologies and marketing trends. Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Responsibilities

• Design content marketing strategies and set short-term goals
• Undertake content marketing initiatives to achieve business targets
• Collaborate with design and writing teams to produce high-quality content
• Develop editorial calendar, delegate tasks, and ensure deadlines are met
• Deliver engaging content on a regular basis and inspire team members
• Edit, proofread, and improve the content
• Optimize content considering SEO and Google Analytics
• Analyze web traffic metrics
• Share content through various channels, ensuring a strong web presence
• Receive customer feedback and generate ideas to increase customer engagement
• They will be managing 5 people

Qualifications

• 7+ years of Digital Marketing/Content experience
• Management experience
• eCommerce
• Understanding of web publishing requirements
• Editorial mindset with an ability to predict audience preferences
• Hands-on experience with SEO and web traffic metrics
• Expertise in social media platforms

Requirements

• Understanding of web publishing requirements
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and web traffic metrics
• Expertise in social media platforms

Benefits

Your choice of PC or Mac hardware and accessories

Excellent health benefits that the company pays for and a 401k with company match

Can work 100% remotely or from one of our Bay area offices- your choice!

Annual employee eyeglasses stipend

Great Work Life Balance

Interesting projects with opportunities for growth and professional development in a financially stable, successful, growing Company