Title: Field Marketing Manager

Location: East Coast

Description

We are seeking a talented, experienced, and data-driven Field Marketer to join our marketing team in North America. In this role, you’ll oversee the success of marketing initiatives for a particular region using a variety of marketing tactics including account-based programs,

executive conferences, digital, and targeted field and channel events. This person will work closely with regional sales directors and corresponding sales AVP within the region and will ensure marketing aligns and contributes pipeline growth.

Job Description:

• Strategically develop, manage, and execute field and channel marketing programs and campaigns
• Effectively provide strategic planning insight to Sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close.
• Working closely with the Channel and Alliance sales teams, create the partner marketing strategy within the region and plan to revenue and pipeline goals
• Serve the primary marketing liaison and point of contact for region’s sales organization working cross-functionally with departments on marketing campaigns including but not limited to: Product Marketing, Demand Generation, Public Relations, Business, and Marketing Operations.
• Own the entire process of event program execution including venue selection, contract

negotiation, speaker acquisition, management, tradeshow logistics and booth attendance, webinar setup, list pulls, email blasts, budget reconciliation, list uploads, e-marketing systems management, etc.

• Monitor and measure, and report on the effectiveness on field &