Senior Data Scientist - Consumer and Behavioral Insights

Company Description

dentsu creative is a collective of agencies at the forefront of culture and innovation. Formed in January of 2021, we are one of the most globally awarded teams across the Dentsu network. Composed of dentsuMB, 360i, and Isobar, amongst other notable agencies, we work with clients to provide solutions that meet people at every single point of their brand journey and are committed to upholding a culture of diversity, equity, and inclusivity.

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

Overview

We are a team of analysts dedicated to delivering comprehensive insights and analytics for social, earned, digital, and experiential campaigns. Our passion lies in diving into data to uncover insights and empowering data-driven decision-making for Dentsu Creative and our clients. Collaborating with numerous teams across the organization, we are committed to guiding growth with our analytical expertise.

This is a remote position reporting to Director Consumer & Behavioral Insights. Your contribution will help support our experiential client's business by developing new methods and tools to gather insights and scale data-driven solutions.

Responsibilities:

• You will identify high impact business opportunities through data exploration and model prototyping, translate business problems into scientific formulations
• You will develop predictive models for goal setting, forecasting and generating relevant insights for campaign optimization
• You will analyze rigorous experiments, help teams set great hypotheses, and deliver analysis of experiment results
• You will develop automation methods that help scaling existing analyses, reduce tedious manual reporting and spotting data errors
• You will oversee the process of gathering, extracting, and compiling data across sources with relevant tools (e.g., SQL, R, Python). Independently format, re-structure, and validate data to ensure quality, and review the dataset to ensure it is ready for analysis
• You will use Python to establish API connections to live databases and extract the data to a centralized database
• You will improve or automate internal analytics processes to lead efficiency
• You will maintain data/databases in MongoDB, ensuring reporting transparency and accuracy.
• You will manage projects and work with cross-functional teams to understand our goals and challenges

Qualifications

• Bachelor degree in data analytics, data science, statistics, mathematics, economics, computer science, engineering or related discipline
• Experience with Machine Learning at a basic level
• Experience in experimentation and statistical analysis
• Experience in programming, especially with data science and visualization libraries in Python
• 4+ years of experience in advertising or agency setting

Additional Information

The anticipated salary range for this position is $78,000 - $126,500. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

#LI-Remote

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our soc