Sr Digital Marketing Nurture Strategist

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

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Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our nurture team. This role is critical in driving our email marketing efforts across various strategic events, webinars, and field marketing events, including trade shows, seminars, workshops, and user groups. The ideal candidate will have a strong background in email marketing, customer lifecycle, exceptional program management skills, and the ability to collaborate effectively with stakeholders.

Email Marketing Management

• Collaborate with stakeholders to develop and manage effective segmentation, cadence, test methodologies, and tactics for demand generation email campaigns.
• Oversee and enforce email strategy, segmentation, prioritization, and governance to ensure alignment with business goals.
• Ensure adherence to email best practices to drive customer action and engagement and compliance with industry standards as well as privacy policies.
• Apply and advance knowledge in the professional/technical discipline of email marketing and B2B lead flow.
• Coordinate and manage internal business reviews and approvals for email campaign rollouts.
• Understand CMS (Content Management System) and marketing automation systems, integrations, and lead flow to ensure seamless campaign execution and lead management.

Program Management

• Oversee the planning, execution, and optimization of email marketing campaigns
• Coordinate with cross-functional teams to ensure seamless execution and alignment with overall marketing objectives.
• Manage timelines and resources to deliver high-quality campaigns on schedule.
• Coordinate and manage internal business reviews and approvals for email campaign rollouts.
• Integrate channels outside of email (digital surround) to enhance the reach and effectiveness of marketing campaigns.

Stakeholder Management

• Collaborate with internal stakeholders, including strategic event, AMS field marketing, and webinar teams to gather requirements and align on goals.
• Analyze, monitor, and develop quarterly business review (QBR) to present and communicate insights of campaign performance to business stakeholders to inform future strategies.

Nurture Coordination

• Develop and implement post event email nurture follow-up programs that align with broader digital marketing strategies.
• Work closely with the digital marketing team to integrate email campaigns with other channels, such as social media, content marketing, and paid advertising.
• Analyze and report on the effectiveness of holistic digital nurture campaigns and make data-driven recommendations for improvement.

Continuous Improvement:

• Stay up-to-date with industry trends, emerging technologies, and best practices in email marketing and nurture strategies
• Identify opportunities for innovation and optimization within email and nurture strategies and tactics.
• Conduct regular A/B testing to enhance campaign performance and engagement.