Senior Director Market Access Strategy & Execution
Sumitomo Pharma America (SMPA)About the role
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.
Job Overview
We are currently seeking a dynamic, highly motivated, and experienced individual for the position of Senior Director, MA Strategy & Execution to lead the development of SMPA’s Access Strategy & execution of our in-market & pipeline products. Market Access strategies to ensure optimal reimbursement, access and coverage across SMPA therapies and drive alignment with internal cross-functional stakeholders. This role will report to the SVP of Market Access and serve as a liaison between commercial, sales, finance, and various brands.
Job Duties and Responsibilities
- Market Access Strategy:
- Business Planning: Develop and refine payor & organized customer access strategies annually. Lead business plans to ensure successful product launches and ongoing market presence.
- Channel Strategy: Develop and implement payor channel strategies to drive optimal payor access & gross to net, while improving distribution & market share.
- Pipeline Project Management and Readiness: MA lead on pipeline products to ensure Payor Access & Pricing Strategies are aligned & integrated into overall brand objectives. Advice commercial & development teams on Market Access landscape. Ensure timely execution of pre-launch activities leading the Market Access launch readiness campaign.
- Engage 2nd line MA leaders regularly to create alignment and efficiencies. (CADs, RAMs, LTC, SAMs, NCADs, TRADE)
- Collaborate with Market Access and Sales Team Leadership to integrate payor marketing strategies into broader launch and post-launch plans
- Partner with medical affairs and HEOR to ensure alignment in investment to influence payor coverage and formulary inclusion
- Analyze and monitor payor policies, reimbursement trends and market access barriers, identifying opportunities and risks for SMPA portfolio
- Provide strategic input into pricing and contracting strategies in alignment with market access goals
- Budget Management: set meeting planning budgets and priorities to optimize resource allocation and effectiveness of Market Access initiatives.
- Market Access Marketing:
- Facilitate monthly MA Account Team input meetings: Ensure SMPA account management team is trained & sees value in tools & resources. Provide feedback to Payor Marketing team & continually assess new resources to support or improve formulary position.
- Market Access Payor & Organized Customer Strategies & Account Team partner to assess and develop account specific resources incl. QBRs, business plans, and customer specific resources.
- Market Access Meetings Lead: Develop the Market Access tracks for National & POA Sales & Market Access Meetings to ensure comprehensive training and strategy dissemination. Collaborate with MA brand leads for content creation, coordinate communication with sales teams, including attendance at Plan of Action (POA) meetings and setting clear expectations for market access initiatives.
- Agency Management: Lead relationships with external agencies to support marketing and market access activities.
- Responsible for measuring performance in various Access Push & Pull Through programs (ie. CMM, copay program, pathways). Identify opportunities and risks for SMPA portfolio
- Patient Support: Support patient services team development of strategies & tactics that align with overall brand & access strategies. Integrate them into both Market Ac
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