EVP, Chief Growth Officer
VeleraAbout the role
Join the People Helping People
Velera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.
The Opportunity
The EVP, Chief Growth Officer (CGO) will be a key member of the Leadership Team and is responsible for shaping the vision, strategy, delivery, roadmap and execution of assigned product experiences across the organization. This position will oversee the creation and implementation of effective strategies to design and implement new sales channels and implement strategic recommendations with and on behalf of clients. This position will help manage the tools and analysis of sales forecasting and the pipeline of new and existing clients. The individual is responsible for establishing and fostering relationships with key stakeholders internally and externally while positioning the value proposition of Velera’s full suite of solutions to new and existing clients.
Day in the Life
- Serve as a key member of the executive team, contributing to corporate strategy, investor relations, and capital planning discussions
- Develop, lead and execute a comprehensive growth strategy across customer acquisition, market penetration, and product adoption that aligns with the company’s vision, revenue goals, and market opportunities within the financial services ecosystem
- Identify and pursue new revenue streams, strategic partnerships, and business models to increase top-line growth
- Collaborate with Marketing, Sales, Product, Consulting and Customer Success teams to ensure alignment and execution of growth initiatives
- Collaborate on go-to-market strategy for launching new products and entering new segments within the banking and financial technology sector
- Define clear growth objectives and roadmaps, balancing short-term performance with long-term strategic value
- Identify and expand new revenue streams
- Identify new market opportunities, strategic partnerships, and innovative channels for expansion
- Own responsibility for revenue generation, market expansion, and customer acquisition across all channels
- Oversee sales enablement, pricing models, and go-to-market strategies for new products and services
- Partner with the CFO and CEO to align budget planning and resource allocation with growth priorities
- Oversee and integrate efforts across marketing, sales, product development, and customer success to optimize lead generation, conversion, and retention
- Foster relationships with financial institutions, fintech partners, and other strategic stakeholders to enhance distribution and co-innovation opportunities
- Drive and foster a culture of innovation and experimentation by testing new channels, campaigns, and product-market fit hypotheses to uncover scalable growth levers
- Build and lead high-performing teams focused on growth, with clear KPIs and a performance-driven mindset
- Leverage data analytics to evaluate performance, uncover insights, and guide decision-making across customer acquisition, conversion, and retention
- Responsible for ensuring that exceptional service is delivered to both internal and external clients by doing what’s right for credit unions
- Represent the company at industry events, strategic partnership meetings, and investor briefings as a thought leader and brand ambassador
- Keep ahead of regulatory developments, market trends, and competitive intelligence to inform strategic decision-making
- Responsible for reporting risks that are identified to the appropriate team and/or management. Additionally, responsible for managing, monitoring and reporting risks within the scope of your work area, to include, but not limited to Information Security risks
- Actively supports and embraces Velera's core values of Dedication, Collaboration, Belonging, Curiosity and Integrity
Qualifications
- Bachelor’s degree in in Business, Finance, Marketing, or a related field; MBA or advanced degree preferred
- 15+ years of experience in growth, sales, project management, business development, or commercial leadership roles within banking, fintech, or financial technology companies, with 7 years in a senior leadership and strategic role.
- Previous financial/payments industry experience
- Demonstrated success in driving significant revenue and customer growth within an enterprise
- Deep understanding of growth funnels, digital marketing, sa
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