Marketing Specialist

We are Lennar

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

The Marketing Specialist will manage and oversee all digital components and campaigns for the division including but not limited to creating strategies and advertising initiatives for digital campaigns, schedule, implement and monitor social media platforms, email campaigns, paid search campaigns, display campaigns, and manage online listings. The Marketing Specialist will manage and collaborate with the regional and corporate channel teams to ensure all expectations and KPIs are being met, to improve division digital campaigns.

· A career with purpose.

· A career built on making dreams come true.

· A career built on building zero defect homes, cost management, and adherence to schedules.

Your Responsibilities on the Team

· Create and implement content for Lennar.com using online content management systems and JD Edwards (JDE)

· Creation and oversight of website marketing content for community, amenity, floorplan pages, images, etc.

· Create landing pages and content as needed

· Schedule, implement and monitor all social media content and advertising

· Schedule, implement and monitor all email marketing campaigns

· Collaborate with corporate channel teams for digital advertising and all other marketing efforts while staying within budgets allocated

· Manage and oversee all listing platforms

· Monitor and report on web traffic and activity using web analytical tools

· Make recommendations to improve online campaigns

· Maintain technical proficiency of content management tools, policies and procedures

· Handle complex projects independently

· Manage and implement digital departmental budgets in order to measure and report on ROI performance of online marketing channels

· Create new opportunities to promote the division’s communities, as well as fine-tune and improve existing digital campaigns with the goal of obtaining quality leads for sales associates.

· Work with the Corporate Communications team on implementing national initiatives and digital trends

· Review and approve all digital creative processes

· Through the proper channels, monitor the scheduling and implementation of all digital advertisements and promotions

· Identify trends across marketing channels and develop action points as needed

· Ensure all e-mail and social media marketing are in compliance with Regional and Corporate branding and legal standards.

· Create, report, and manage online marketing KPIs

Requirements

· Minimum High School or GED required

· Advanced computer skills and technically savvy with proficiency on Microsoft Office Programs

· 3-5 years of experience in Web Administration

· Proficient in the use of Canva

· Bachelor’s Degree or related experience preferred

· Experience with Image Editing Applications

· Professionally perform multiple, detail-oriented tasks with simultaneous deadlines

· Excellent writing and organization skills – writing samples will be requested

· Team Player with ability to work well under pressure

Physical & Office/Site Presence Requirements:

This is primarily a sedentary office position which requires the ability to work in excess of eight hours per day in the confined quarters of an office. Also requires the ability to read plans, bend, stoop, reach, lift, and move and/or carry items less than 50 pounds. Finger dexterity in operating a computer keyboard and calculator. Office work requires sitting at a computer monitor for extended periods of time, completing paperwork and to receive/return phone messages. Standing is required for filing and copying.

General Overview of Compensation & Benefits:

We reasonably expect the base compensation offered for this position to range from an hourly rate $30 - $35 an hour, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.

• This position may be eligible for bonuses.

• This position may be eligible for commissions.

• This position will be el