Tech Partner Product Marketing Manager

Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 3,800 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Winter 2024 Report. Learn how to optimize your digital products and business at amplitude.com.

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

Amplitude is seeking a Technical Product & Ecosystem Marketing Manager to lead technical go-to-market (GTM) initiatives for our partner ecosystem. This pivotal role involves driving technical marketing, enablement, and GTM activities in collaboration with our product, product marketing, and partner teams. Your contributions will elevate the technical competency of our field teams, partners, and customers while accelerating the adoption of our products through engaging technical content and resources.

As Technical Product & Ecosystem Marketing Manager, You Will:

• Partner with Product Management, Product Marketing, and Partner Teams to deliver platform best practices, demos, trials, and integration resources.
• Develop technical assets, including integration demos, videos, best practice guides, and how-to documentation.
• Collaborate with teams to create and execute a strategic vision for technical marketing and enablement.
• Produce technical content such as whitepapers, architecture diagrams, blogs, webinars, and product demos to showcase platform value.
• Support sales teams with technical knowledge on partner integrations and value positioning.
• Represent Amplitude at partner events, trade shows, and webinars, gathering insights to refine strategies.
• Scale programs to enhance technical competency across internal teams, partners, and customers.
• Work with customer success teams to identify and address technical challenges faced by customers, ensuring a seamless experience.
• Develop and maintain a library of technical enablement materials to support ongoing sales and partner training initiatives.

 

You’ll Be a Great Addition to the Team If You Have:

• Bachelor’s degree (Master’s preferred) in Engineering, Computer Science, or a related field.
• 3-5+ years in product marketing, technical marketing, or solutions consulting within SaaS enterprise software.
• Proven experience creating technical assets like demos and best practice guides.
• Strong writing skills to help author technical messaging in solutions briefs, battle cards and value proposition documents.
• Strong communication skills to simplify complex technical concepts.
• In-depth knowledge of SaaS products, cloud computing, and software development.

Preferred Skills:

• Familiarity with tools like Amplitude, Optimizely, Segment, Google Analytics, and Adobe Analytics.
• Experience in value-based selling and outcome-driven marketing.

Personal Attributes:

• Self-motivated, results-oriented, and proactive.
• Strategic thinker with hands-on execution capability.
• Comfortable working cross-functionally and managing stakeholders.
• Strong presenter and communicator for high-stakes discussions.

Measures of Success

• First Month: Develop a foundational understanding of Amplitude’s products and create a support plan for ecosystem partners.
• Third Month: Execute technical enablement and marketing programs for key initiatives.
• Sixth Month: Optimize and scale technical programs, driving measurable partner and