Area Sales Manager – West Coast (Recycling Equipment)

Company Description

Why TOMRA?

At TOMRA, we’re driven by purpose: creating a world where every resource counts.

As a global leader in optical and sensor-based sorting technology, we’re helping reshape industries like waste management, recycling, and food processing - empowering a more sustainable, circular economy. Our solutions recover valuable materials, reduce waste, and significantly lower environmental impact. Simply put: our technology helps make the world cleaner.

But it’s not just what we do - it’s how we do it.

A Culture That Values People Over Hierarchy

At TOMRA, we combine the innovation of a global tech company with the warmth and openness of a close-knit team. Our roots are Norwegian, and so is our approach: flat hierarchies, open dialogue, and mutual respect. Titles matter less than impact. We trust our people, value their voices, and support them to grow.

Purposeful Innovation

At TOMRA, we believe technology should help build a better future. By using smart sensor technology, we help make recycling and resource recovery more accurate, efficient, and effective. This means less waste, fewer emissions, and smarter use of our planet’s resources.

We’re proud to create solutions that not only help businesses but also make a real difference for people and the environment.

Job Description

📍 Location: Remote, based within the West Coast USA territory

🌍Travel: 50–70%, domestic and occasional international

We are seeking a dynamic and results-driven Area Sales Manager to lead sales efforts for recycling sorting capital equipment across the West Coast USA region. This role is ideal for a self-motivated professional with a strong technical background and a passion for sustainability and innovation. You will work independently while collaborating with a diverse, international team to drive growth and customer success.

• Develop and execute strategic sales plans to achieve revenue targets in the West Coast USA region.
• Identify and engage with potential customers in the recycling and waste management sectors.
• Manage the full sales cycle: prospecting, needs analysis, solution presentation, negotiation, and closing.
• Provide technical consultation and product demonstrations to customers.
• Collaborate with internal teams (CPM, service, etc.) to ensure customer satisfaction.
• Monitor market trends, competitor activity, and customer feedback to inform strategy.
• Represent TOMRA at industry events, trade shows, and conferences throughout the West Coast region.

Qualifications

• 5+ years of experience in capital equipment sales, preferably within recycling, waste management, or industrial automation.
• Bachelor’s degree in Engineering, Business, Environmental Science, or a related field.
• Strong technical aptitude with the ability to understand and explain complex machinery and sensor-based systems.
• Proven track record of consistently meeting or exceeding sales targets.
• Excellent communication, negotiation, and presentation skills.
• Highly self-motivated and able to work independently while managing a large multi-state territory.
• Willingness to travel 50–70% throughout the region, with occasional international travel.
• Comfortable working in industrial environments, including recycling and waste facilities, and in varying climate conditions (hot/cold, indoor/outdoor).
• Experience selling to or knowledge of the waste and recycling industry is a strong advantage.

Not sure if you meet every single requirement?

Don’t worry, if you’re passionate about this role and the industry, we’d still love to hear from you. We value potential and are open to learning how your experience could be a great fit for our team.

Additional Information

Why work for us?

You will have long-term career opportunities, with a globally renowned company and the following:

• Strong benefits offering with medical, dental and vision plan options that cover premiums at 100% for employees.
• Be part of a renowned Silver Level 2024 Cigna Healthy Workforce Winning organization.
• Healthy PTO policy with 31 days annually (sick, vacation, holiday) which increases with each year of seniority.
• Paid parental leave for up to 8 weeks.
• Be part of a mission to transform how we all obtain, use and reuse the planet’s resources to enable a world without waste.
• Inclusive company culture that values diversity, well-being and strong camaraderie among our teammates.
• Global career opportunities with a strong record for promoting internally.
• Professional training and developm