Senior Vice President, US Marketing (NARS)

Your Dreams, Our Future.

 

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

 

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

 

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

 

WHERE YOU WILL WORK: 

 

 Our NARS team operates in a creative environment inspired by François Nars’ vision that emphasizes innovation, inclusivity, and diversity. The brand is known for its bold and boundary-pushing approach to beauty, resulting in iconic shades and award-winning formulas. Values of self-expression, authenticity, and artistry are fostered throughout the team.

 

JOB SUMMARY

 

This position leads NARS Marketing for the U.S., with a focus on gaining market share, building brand equity through innovative marketing programs.  Focus on winning through consumer centric approach and strategies distorting digital media and ecommerce.

The SVP Marketing Americas is responsible for the development and implementation of the marketing strategy in order to drive long term profitable growth and build strong brand equity. Develop strategies to drive brand awareness, new customer acquisition, and sales. This role collaborates with Global Marketing, Product Development, Creative, NARS Sales Team, Finance, Forecasting, Global Communications, Digital, E-Commerce, Education & Key Retailers to drive integrated alignment and execution on all marketing initiatives directly in the U.S.

For Canada region – leverage synergies & define strategy to Win at Sephora & key retailers for all key launches and excellence in execution in partnership w local Canadian team.

This role requires executive agility to thrive and drive results in a highly, everchanging, and competitive environment. The ability to inspire and motivate the team is essential.

 

Success is also measured by ability to develop, lead, and manage team members to create a strong sense of culture and clear succession plans for growth within the NARS brand and Shiseido portfolio.

 

Leads Team of 5 Direct reports:

• Director Channel Marketing US
• Executive Director Brand Marketing US
• Executive Director ECOMM
• Executive Director Education & Events
• Executive Director Integrated Communications

 

WHAT YOU WILL DO 

 

• Develop, lead, and manage team members to create a strong sense of culture and clear succession plans for growth within the NARS brand and the U.S. portfolio.
• Oversee and align product, channel, media and consumer marketing strategies for the U.S. market. Manage U.S. marketing budget inclusive of media, sampling, merchandising, collateral, POSM for all channels. Align marketing strategy and share best practices with Global Marketing and U.S. peers.
• Translate Global annual marketing plans into U.S. plans; inclusive of comprehensive market analysis by categ