Director, Client Sales & Insights (Hybrid, Arlington, VA)
CircanaAbout the role
Director, Client Insights
Hybrid role: Arlington, VA
Let’s be unstoppable together!
At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
Learn more at www.circana.com.
What will I do as a Client Insights Consultant?
Circana seeks a passionate consultant and client advocate with strong analytic skills to advance solutions and insights that best build the client's strategic vision. Collaborate with our clients and internal teams to maximize and apply insights gleaned from Circana data including store data analysis, household purchase behavior analysis, surveys, audits, data modeling, in-market testing, and other custom projects. Advocate for your client and create/close new opportunities with them.
What are the responsibilities of a Client Insights Consultant?
To be successful as a Client Insights Consultant you must possess and be able to execute four key skill sets:
Advanced Analytic Skills:
Demonstrate ability to analyze and interpret data and translate it into meaningful solutions for clients:
- Approach clients with coherent, actionable, and fact-based data that includes recommendations appropriate to their business needs.
- Utilize storytelling with a What, So What, Now What mentality to deliver complexity into clarity for clients.
- Continually provide analytical solutions and business insights to address any business gaps and/or opportunities and create value for the client
- Incorporate client’s full solution suite appropriately to deliver robust, end-to-end insights with an outside-in perspective
- Identify business issues or opportunities and suggests the appropriate level of analytic solution/approach
Consultative Selling:
Apply knowledge of the business, industry, and domain to identify, create, and close business opportunities:
- Target and sell solutions that address underlying client needs by asking questions that identify the root causes of issues versus symptoms
- Strengthen client solution matrix by cross pollinating opportunities across the organization.
- Ask questions to test assumptions and challenges the status quo
- Synthesize information on a variety of issues; translate the information into a project framework that ultimately provides solutions for clients
Impactful Presence:
Demonstrate strong interpersonal communication and presentation skills; strong business acumen and present a professional image:
- Become trusted by clients, Circana client solutions teams, Circana cross-functional organizations, and Circana business partners and considered a domain expert and business partner
- Educate the client on analytic methods, shape their thinking, and influence the decisions they make
- Demonstrate a flexible approach to communication; adapt messages quickly to the appropriate level or function with poise and polish
- C-level presence
Client Focus:
Consistently act with client satisfaction in mind and follow through on commitments to ensure the needs of the client are met:
- Develop and maintain a deep understanding of customer needs and requirements
- Understand organizational shape and development
- Help customers identify solutions to problems they did not know they had
- Regularly and proactively communicate with the client-facing teams, including soliciting feedback to continually improve the relationship
-Track and organize multiple work streams against multiple clients, and manage time and resources against changing priorities.
What are the qualifications for a Client Insights Consultant?
- 5+ progressive years of experience in marketing or sales with a premier Consumer Packaged Goods (CPG) or marketing analytics company
- Experience with IRI/Circana data solutions is preferred; experience with syndicated datasets is required
- Demonstrated expertise in translating Point of Sale data and analysis into relevant implicat
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