Senior Therapeutic Area Marketer

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Position

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This position is integral to successfully delivering the Therapeutic Area (TA) Marketing Vision. This individual will lead portfolio strategy and tactical planning, to drive effective prioritization, co-positioning, and resource optimization across brands and customer segments. This individual will lead omnichannel strategy, digital optimization and performance marketing initiatives, to enhance execution, ROI and innovation across the portfolio. This individual will serve as the Marketing lead for CMG, Global and Ophthalmology-specific initiatives, to elevate coordination, capabilities and impact across the enterprise.

Key Job Responsibilities

Strategy

• Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed 

• Collaborates with all Customer Marketers to translate brand strategy to customer strategies

• Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions

• Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required

• Helps define the customer journey, identifying key stages, segments, behaviors, , opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners

• Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities

• Drives key ongoing TA activities, including forecasting, and competitive preparation 

• Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations

Execution

• Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)

• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes

• Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise

• Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)

People

• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities 

• Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy 

• Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools 

Demonstrates Proficiency within the following Key Competencies

TA Marketers are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Com