Regional Marketing Director

<h3>Company Description</h3><p>Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.</p><p>With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances.</p><p>Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.</p><h3>Job Description</h3><p>Join us as a Director, Regional Marketing and you'll have the opportunity to drive revenue impact and connect with customers in a hyper-growth business. </p><p>You'll build, lead and coach a high-performing team focused on driving scalable demand generation programs and experiences across segments and territories in Central Europe, Italy and Iberia.</p><p>You'll combine essential leadership skills, strategic expertise, and exceptional execution to increase meetings and opportunities as a business partner to sales. You'll thrive on prioritising and balancing the right set of objectives and marketing mix in creative and innovative ways. </p><p><strong>Responsibilities Include:</strong></p><ul><li>Own a marketing sourced pipeline target and develop a forward high-growth marketing plan that combines intelligence/data by accounts in region with key objectives, execution mix, results, and resource management</li><li>Execute with excellence across core functional areas to deliver results in region including thought leadership and awareness; targeted account marketing; local demand generation programs and campaigns; and amazing customer experiences and events: <ul><li>Drive local thought-leadership and/or third-party programs that increase awareness with key decision maker audiences across segments, working collaboratively with key stakeholders to ensure alignment on the strategy, story, and placement</li><li>Apply data driven intelligence, leveraging sales and marketing tools to effectively target contacts and accounts along the buyer’s journey</li><li>Develop and execute innovative, targeted campaigns that inform, educate, and engage contacts within accounts to drive demos, meetings, and progression</li><li>Strategically plan and execute scalable, value-add customer experiences and events in region that create speaking opportunities; engage customers across multiple personas/roles; and drive action in the journey. The mix can include digital series; Zscaler hosted engagements; third-party events; industry trade shows and conferences; CXO roundtables; partner events, user groups, and more</li><li>Land regionally aligned channel and alliance Go To Market programs and experiences, aligned to the channel marketing and sales priorities in the region</li><li>Help build customer stories, use cases, and champion builder programs hat evangelise our differentiation, value, and relationships</li></ul></li><li>Partner and build strong relationships internally and externally to create one Zscaler experience with the customer:<ul><li>Partner closely with regional sales leaders to prioritize target accounts and build marketing plans and execution to increase engagement, new business meetings and pipeline. </li><li>Build effective stakeholder relationships across global marketing, GEO marketing, sales, channel, and alliances to share learning's requirements, best practices, and drive for alignment.</li></ul></li><li>Be an active member of the EMEA and Extended Marketing Leadership teams. Share critical insights from the region to inform decisions. Represent the region as a subject-matter expert and business partner</li><li>Track, measure and refine performance aligned to annual performance targets. Deliver updates and insights monthly. Analyze performance and trends to make recommendations for continuous improvement. Actively participate in performance reviews, and quarterly business reviews </li></ul><h3>Qualifications</h3><p><strong>Ideally, You'll Have:</strong></p><ul><li>Experience in high-tech, high growth cybersecurity companies</li><li>Proven track record driving demand generation and growth, and working cross-functionally across multiple teams  </li><li>Ability to synthesise insights fro