Content Marketing Manager, Website

HoneyBook is the leading business management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

About the role: 

As the Content Marketing Manager, Website, at HoneyBook, you’ll own the strategic direction of the HoneyBook marketing site to increase awareness and conversion at the top of the funnel. You’ll lead our website redesign, roadmap, brand positioning, optimization, and testing to align the site with our broader company objectives and business goals. 

In this critical role, you’ll work cross-functionally with creative, SEO, engineering, product marketing, and other key stakeholders to balance different initiatives and ensure that honeybook.com is driving growth while strengthening our position as a leader in the market. 

Your success will be measured by your ability to influence top-of-funnel traffic and acquisition from the website while strengthening the HoneyBook brand. 

This role is hybrid to our SF office, 2-3 days per week (current expectation is Wednesdays and Thursdays in-office). 

Here are a few of the things you will do: 

• Lead website redesign: Lead the complete website redesign process, including updating the user interface, improving user experience, and ensuring the site aligns with our brand guidelines, content strategy and business goals. Select and manage an external agency as well as partner with engineering.
• Lead holistic web strategy: Establish a forward-looking roadmap for the website that aligns with company objectives and drives revenue growth.
• Ensure brand consistency: Act as the brand advocate for the site, ensuring that all assets and content provide a consistent story about the HoneyBook brand.
• Project manage and prioritize site updates: Maintain an organized plan for site updates and execution with the ability to re-prioritize and pivot as needed. 
• Oversee optimization and testing: Develop our A/B testing guidelines and work with developers to plan our testing strategy in alignment with the website roadmap.
• Coordinate cross-functional initiatives: Accept new requests from cross-functional teams to prioritize and execute for GTM initiatives, marketing campaigns, SEO, and more. 
• Maintain close partnership with site stakeholders: Coordinate with Creative, SEO, Dev, and Marketing Leads to drive new initiatives forward and communicate progress.
• Analyze and measure performance: Develop a reporting cadence to share company-wide site updates and leverage data to make strategic decisions.

Here is what we’re looking for in a candidate:

• Strong collaborator: You can partner across teams to ensure everyone is working in alignment and has the information they need to move projects forward. 
• Organized and detail-oriented: You have a strong history of managing complex projects and ensuring nothing slips through the cracks.
• Data-driven: You can consistently assess website performance and use data to make informed decisions about updates or new initiatives.
• Strategic mindset: You can connect tactics to broader company objectives and maintain a goals-oriented view of the site.
• Technical proficiency: You can coordinate directly with dev and engineering teams to move forward technical tasks and help identify solutions to development roadblocks or challenges.
• Proactive ownership: You can develop new ideas and demonstrate the desire to continuously improve without prompting. 

Here is what we need: 

• 5+ years of content and site management experience for SMB companies
• Solid understanding of content marketing, SEO, and conversion optimization 
• Proficiency with testing and analytics tools like Optibase, Statsig