Director, B2B Marketing, Wealth & Retail

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Get to Know the Opportunity:

We are seeking a dynamic Director of B2B Marketing to lead marketing efforts for our Wealth and Retail businesses. This leader will play a critical role in aligning marketing activities with the strategic priorities of our Workplace Solutions business and ensuring that efforts drive measurable growth. Additionally, this role will connect the dots between Wealth and Health businesses, identifying and implementing marketing best practices to enhance efficiency and align with Voya’s holistic workplace benefits strategy. Reporting to the VP of Workplace Solutions B2B Marketing, this role will partner directly with business stakeholders to act as a strategic consultant, proactively translating business needs into marketing strategies and initiatives.

The Contributions You'll Make:

• Strategic Alignment: Collaborate with business leaders to ensure marketing initiatives align with the priorities and growth objectives of Voya’s Wealth and Retail businesses within the Workplace Solutions framework.
• Integrated Marketing Leadership: Develop and execute B2B marketing strategies targeting intermediaries, employers, and other stakeholders, focusing on growth, retention, and differentiation in the retirement and retail markets.
• Holistic Strategy Integration: Identify and implement marketing best practices across Wealth and Health businesses, fostering collaboration and alignment around Voya’s workplace benefits strategy.
• Consultative Partnership: Function as a strategic marketing consultant to business stakeholders, identifying opportunities to enhance market presence and drive engagement through innovative solutions.
• Campaign Development: Oversee the creation and execution of targeted, data-driven marketing campaigns that deliver measurable results across digital, social, content, and traditional channels.
• Team Leadership: Lead, inspire, and develop a high-performing marketing team to deliver results that align with business goals. Foster collaboration across teams and champion a customer-first mindset.
• Cross-Functional Collaboration: Work closely with Product, Sales, Communications, Customer Experience, and Analytics teams to ensure cohesive and impactful marketing efforts.
• Market Expertise: Stay informed about industry trends, competitor strategies, and regulatory changes affecting the retirement, retail, and employee benefits markets. Use this knowledge to inform strategy and innovation.
• Metrics & Insights: Define KPIs and leverage analytics to measure the impact of marketing initiatives. Continuously optimize campaigns based on data and insights.

Minimum Knowledge & Experience 

• Industry Expertise: 5+ years' experience in the retirement and retail businesses, with a strong understanding of intermediaries, employers, and employee benefits markets.
• Marketing Leadership: Proven success in leading B2B marketing initiatives, including campaign strategy, execution, and measurement.
• Strategic Thinking: Ability to connect business objectives with marketing strategies, driving impactful results.
• Cross-Domain Integration: Experience identifying synergies and best practices across related business lines to improve ef