Trade Marketing Senior Project Manager, CDI H/F

Global Trade Marketing Manager

 

 

About the role

An exciting challenge in an international fast-growing environment with a strong focus on delivering trade strategies at a global level. You will be acting as a business driver, delivering the brand strategy and supporting the markets with concrete recommendations.

As a luxury goods company in constant growth, we are actively looking for a talent who will take charge of an exciting role.

 

Position

The main mission is to drive and deliver the brand fragrance business strategy at global level. The role encompasses all trade marketing activities and requires to proactively support and follow up on projects execution in all markets.

This position requires full engagement and efficient communication across functions (Creative, Merchandising, Training, Media, PR, Digital, Logistic, Finance…) and all the markets (Regions and subsidiaries) to align and implement the strategy, while insuring consistency & protection of Brands image, and ultimately

achieve business goals.

 

Build effective and relevant GTM 360 degrees' strategies

• Secure best in class local implementation of 360° activation (Retail, Merchandising, Media, in-store Animation, Education, Pricing, Sampling, Gifting, E-commerce) as per Marketing calendar
• Co-Define MarCom & promotional campaigns plans for launches / initiatives,
• Coordinate local adaptation and execution of MarCom operations
• Elaborate accurate planograms and follow up on execution
• Collect and analyze brand performance and market data, share regular reports internally and with fashion houses
• Collect and compile markets trends, share best practices and needs
• Help in building GTM presentations for Board Meetings, Fashion Houses, Retailers, Commercial Cycles and Markets Seminars
• Act as a key contact for Fashion Houses
• Dynamically investigate business development opportunities (new Markets, new Retailers both offline and online)

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Monitoring, Forecasts and Budgets

• Monthly analysis of the launches (launches feedbacks), business (sell in and sell out) and recommend required/adjusted actions.
• Build accurate launches forecasts and monitor and communicate after-launch results to improve short and long-term forecasts accuracy and products lifecycle.
• Monitor E&O, Discontinuations and Catalogue changes

 

 

Profile

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