Product Marketing Manager, Cortex XDR

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

As a Product Marketing Manager at Palo Alto Networks, you will play a key role in planning and executing the product marketing strategy for our Cortex offerings. You will be the expert, voice, and go-to-market driver for Cortex’s XDR capabilities. You will drive positioning, messaging, content creation, and sales enablement for the product line that you are responsible for. You will work closely with stakeholders from product management, sales, field marketing, and technology partners to develop and execute your strategy and advance our mission.

Your Impact

• Apply your security knowledge to translate product capabilities into simple, compelling messages and tools that resonate with customers, with a clear understanding of the target markets and buyer personas
• Work closely with Product Management to build a shared market and product vision, and a cooperative relationship that forms the foundation of all product marketing activities
• Author compelling, high-quality content, both at a business and a technical level, in a variety of formats including print, web, social media, and video. You like to write and present
• Launch products and collaborate with field teams to execute marketing campaigns; be a subject matter expert and a go-to resource for the sales and field marketing teams
• Effectively work at building and executing plans that cross different functional groups, including product management, business development, and sales
• Represent the company in customer engagements and at events, to evangelize our point of view
• Track the XDR/EDR market and competitive landscape in collaboration with product, marketing, and sales leadership

Qualifications

Your Experience 

• 5+ years of experience in product marketing, product management, technical marketing, consulting, or other relevant functions
• An understanding of the security operations domain, market trends, competitive landscape, and customer requirements
• Ability to lead product launches and releases, from crafting messaging and content to tracking progress and measuring results
• Outstanding verbal and written communication skills
• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings
• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success
• Experience and innovative energy to champion successful market and competitive disruption initiatives
• Bachelor’s degree required; MBA or equivalent experience is preferred or equivalent military experience required

Additional Information

The Team

Step into a marketing role at Palo Alto Networks, where your innovation drives global impact against escalating cyber threats in this era of AI. You'll seize the uniqu