Manager, Marketing

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Overview

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

Position Summary

We are seeking a strategic, data-driven Marketing Strategy Manager with an agile mindset to drive high-impact initiatives and optimize marketing performance. This role will lead strategic planning, market analysis, and campaign innovation to fuel brand growth and customer engagement.

Responsibilities

• Assist in the development of marketing strategy and plans, leveraging historical learnings and data insights, to inform consumer messaging that will drive awareness, consideration, and preference.
  • Help develop bold hypotheses using behavioral economic principles where possible.
  • Help expand our marketing learning agenda, taking an agile philosophy for continuous improvement.
• Support tactical plan development and execution in partnership with internal teams within digital, creative, in-store experience, and operations.
  • Develop compelling creative campaigns that push the envelope without compromising brand integrity, ensuring all marketing materials are on-strategy and meet marketing, brand, clinical and legal guidelines.
  • Tactics include email, paid media, affiliate, social, direct mail, in-store, and more. Must deliver work that is on-time, on-budget, and on-strategy.
• Track performance of key channels (including email, web, mobile and app), provide optimization recommendations and work with partners on execution to increase overall performance.
• Leverage data visualization tools to build dashboards for ongoing performance monitoring and trend analysis..
• Support the updating and management of marketing budget, including forecasting of projected expenses and margin expenses, and invoice submission and tracking process.
• Actively develop trusted relationships across a large, complex organization to create clear goals, accountabilities, and outcomes.
• Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
• Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.
• Proactively self-educate around retail and marketing industry trends to identify best practice opportunities and influence marketing strategies.

Required Qualifications

• 3+ years of experience in strategic marketing, growth strategy, or related roles with a strong foundation of business, retailer, and consumer understanding
• 2+ years of B2C email marketing experience
• 5 years of overall work experience
• Experience with A/B and multivariate experiments

Preferred Qualifications

• Self-motivated and adept at thriving in a fast-paced, performance-driven environment, making thoughtful decisions under tight deadlines
• Exceptional presentation skills, both written and verbal; comfortable engaging with key stakeholders to share strategies and garner alignment
• Experience leading creative agency collaborations, providing strategic direction, and ensuring alignment with brand and campaign strategy
• Intellectual curiosity and a willingness to challenge the status quo to drive continuous improvement
• Experience managing and optimizing budgets for multi-faceted campaigns
• Ability to adjust to changing circumstances and prioritize tasks based on evolving needs
• Thrives in a culture of open communication and collaboration, where team members work together to achieve common goals
• Experience in SFMC, Adobe Analytics and Tableau
• Strong expertise in data analytics, market research, and performance measurement
• Demonstrated success working in an agile