Job Description Summary

As Senior Marketing Business Analyst, Home Care, you will partner with cross functional teams to drive Business Intelligence and performance metrics management for the PureWick Direct-to-Consumer business, and deliver the key insights required to effectively lead key strategic growth initiatives for the Home Care platform. Key responsibilities for this role will include creating and managing real-time KPI dashboards, business cases for strategic initiatives, segment and cohort reports, and ad-hoc reporting for the business to generate insights and drive optimizations.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

BD Home Care Business:

The Home Care business within BD is unique in that it can manufacture products for consumers in the home and service them through our medical distribution subsidiary, Liberator Medical.  This business unit engages with a variety of stakeholders that range from B2B2C and leverages omni-channels to drive awareness, engagement, conversion, and retention of our customers.  The mission of the Home Care business is to deliver clinically superior solutions for people with chronic bladder conditions in their pursuit of normality and independence.  Solutions include both products and services to support customers through their entire journey.      

Primary Job Responsibilities:

• Leverage owned and external data sources to deliver an enhanced reporting suite capable of driving real-time marketing decisions

• Daily management of short and long-term reporting needs using PowerBI, Tableau, Excel and other well-established analytics tools

• Deliver KPIs to drive business strategy and ensure proper data are in place to measure performance

• Deliver variety of automated and ad-hoc business reporting for direct-to-consumer healthcare business

• Develop new reporting capabilities and visualizations to deliver digestible, accurate metrics

• Drive consistently improving data hygiene and reporting accuracy

• Collaborate with BI and finance teams to create analytics insights based on business needs

• Uphold compliance and privacy requirements for HIPAA-protected data

• Support and drive decision making through quickly understanding complexities, identifying opportunities, and applying best practices in report creation and analysis

To Be Successful in This Role, The Ideal Candidate

• Minimum bachelor’s degree required; MBA or equivalent experience preferred

• Minimum 5+ years of experience delivering business analytics and reporting

• Minimum 5+ years of experience in SQL or Snowflake

• Minimum 5+ years of experience in a performance marketing-based role

• Minimum 5+ years of working with best-in-class reporting tools such as Tableau

• Excellent analytical, problem-solving, listening, interpersonal and verbal/written communication skills

• Experience with Web Analytics tools like Google Analytics, Adobe Analytics or similar

• Has managed business analytics segmentation and customer and lead cohorts

• Is familiar with and comfortable reporting on key performance indicators related to a direct-to-consumer business, including CAC, LTV, conversion, and program business contribution

• Has a “daily measurement” mindset geared towards reporting on and optimizing key business metrics in real time

• Has experience working on or directly with finance teams to deliver and refine metrics and models.

• Has familiarity working with large data sets, data warehouses, and integration of multiple data sources

• Has experience recommending growth strategies using tactics like marketing mix modelling (paid and organic channels, Email marketing, promotions, etc.), attribution modelling, ca