Digital Marketing Analyst/ Senior Digital Marketing Analyst

What part will you play? If you’re looking for a place where you can make a meaningful difference, you’ve found it.

The work we do at Markel gives people the confidence to move forward and seize opportunities, and you’ll find your fit amongst our global community of optimists and problem-solvers. We’re always pushing each other to go further because we believe that when we realize our potential, we can help others reach theirs. Join us and play your part in something special! Responsible for executing marketing advertising programs and performing regular analysis and reporting in support of digital marketing initiatives. Collaborates with cross-functional teams, manages multiple projects across various digital channels, and utilizes data-driven insights to optimize performance and achieve marketing objectives.

Job responsibilities

• Collect and analyze data across digital marketing channels, including website analytics, email campaigns, and pay-per-click (PPC) advertising.
• Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g., traffic, conversion rate, CPA/ROAS, and engagement).
• Identify opportunities to improve conversion rates, user experience, and the online customer journey by analyzing data and user behavior.
• Partner with the Digital Content team to analyze website performance, keyword rankings, and organic traffic to improve organic growth.
• Build dashboards and reports (e.g., Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders.
• Collaborate with marketing, design, content, and development teams to implement data-driven strategies and deliver shared goals.
• Execute paid digital advertising and partner with the business to optimize targeting, conversions, and overall campaign performance (e.g., ROAS, CPA, and lead quality).
• Identify project risks and implement mitigation plans to keep work on track.

Work Experience

• Minimum of 3 years hands on data analytics or digital marketing experience

Skill Sets

• Advanced analytical and technical skills with the ability to translate data into actionable insights
• Deep knowledge of Google Analytics (GA4).
• Experience with BigQuery, SQL, and JavaScript
• Proficient in Google Tag Manager and conversion tracking
• Proficient with Excel and data visualization tools such as Looker Studio or Power BI
• Proven track record in managing successful Google Ads and LinkedIn Ads campaigns
• Solid understanding of website analytics, SEO and AEO principles
• Excellent communication skills
• Ability to work independently and as part of a team while managing multiple projects and deadlines
• Up-to-date knowledge of industry trends, digital marketing best practices, and emerging technologies
• Familiarity with CCPA and GDPR laws; experience with OneTrust is a plus
• Familiarity with marketing technology such as marketing automation platforms, brand portals, and digital asset management platforms

Education

• Bachelor's degree in Digital Marketing, Data Science, Mathematics, Statistics, or a related field.
   

Certification

• Certification in Google Analytics and Google Ads, or comparable hands-on experience
• Other data visualization or marketing technology-related certifications preferred

Job level and title offered to the successful candidate will be commensurate with experience, specialized skills relevant to the role, and possession of the outlined preferred qualifications. Markel reserves the right to propose an alternative career level based on these factors.

US Work Authorization

US Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.

Who we are: 

Markel Group (NYSE – MKL) a fortune 500 company with over 60 offices in 20+ countries, is a holding company for insurance, reinsurance, specialist advisory and investment operations around the world. 

 

We’re all about people | We win together | We strive for better 

 

We enjoy the everyday | We think further 

 

What’s in it for you: 

In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work.